Italian magazines

Donnamoderna.tv, the new web TV by women for women, which offers a daily range of news and content designed specifically for women, will be online on February.

In line with the pay-off “see how easy it is,” Donnamoderna.tv will provide videos and clips dedicated to cooking, mothers and children, DIY, fitness, beauty, gossip and the world of work, involving emerging and well-known personalities from television and theatre. With a rich programming, the web TV is also accessible through the playlists of programmes.

For the launch, Donnamoderna.tv will exclusively present episodes of Madame Rouge (www.madamerouge.it), the new character played by Lucianna De Falco who, immersed in a bath full of bibbles and hot peppers, every Thursday offers recipes with a touch of spice and burlesque.

The schedule foresees other rolling programmes and features made ​​exclusively for Donnamoderna.tv. Including:

• Cris! Una donna sull’orlo di tutte le crisi, in which every Tuesday the protagonist, Adalgisa Vavassori, will look at the various aspects of the current crisis as they affect today’s women. A “Crisometro” will measure the level of crisis of users in relation to the subject matter;
• Pierangela: On Wednesdays Pia Engleberth will take an ironic look at the world of women through the behaviour of female animals (the praying mantis, the razorbill, the fawn);
• Prendi Nota!: Five ‘musts’ for women, news and information about beauty, love, health, food and sex, examined every Monday in the witty style of Donnamoderna.com.

Donnamoderna.tv is online with over 5,000 videos, 11 thematic channels, 200 new vdeos a month, in partnership with third-party publishers and authors.

From February Annalisa Monfreda will be the new editor of the weekly Donna Moderna. At the same time Monfreda will also take over editorial responsibility for the weekly Confidenze.

Annalisa Monfreda, 34, the mother of 2 children, and a degree in modern literature from the University of Bari, began her career in 1996. After initial professional experience and a Master’s in journalism at the University of Urbino she worked for a number of magazine titles, including Donna Moderna. In 2005 she joined Gruner+Jahr/Mondadori on the staff of Geo and was subsequently appointed editor of Topgirl in 2008 and the following year of Geo. Since September 2010 she has been the editor of Cosmopolitan.

Mondadori wishes to extend its sincerest thanks to Patrizia Avoledo for the professionalism and passion demonstrated over the years she has been with the company: a lengthy period during which Patrizia has contributed, with her team, to making Donna Moderna Italy’s top selling women’s magazine, with over 2.7 million readers (Audipress 2012/II).

Tv Sorrisi e Canzoni, the magazine that has accompanied the history of music, television and lifestyle in Italy, celebrates its 60th anniversary. To celebrate this anniversary Sorrisi has produced a book “60 anni di Tv Sorrisi e Canzoni – Una storia italiana”, published by Mondadori, which describes the evolution of the Italy’s first entertainment.

“The story of Sorrisi coincides with the history of Italy from the postwar period to the present, as well as with the history of our dreams, those made of songs, films, TV shows and ‘recent and not so recent’ characters” says Aldo Vitali, editor of Tv Sorrisi e Canzoni. “It is of course also the story of a special magazine, the best-selling and most imitated, the most whimsical and sometimes, as you can see from the pictures and the covers in this book, the craziest. Above all, the most authoritative; so much so that it has been widely considered “the Bible of entertainment.” This book, based on Sorrisi’s astonishing archive, is a great adventure full of twists and emotions and a genuine treat for the eyes. We like to think that behind the many surprises on these pages, people will recognize the same curiosity, the same passion and the same soul with which we continue today to keep the spirit of Tv Sorrisi e Canzoni alive,” Vitali concluded.

The magazine has accompanied all the changes that have occurred in the world of entertainment – from the period in which songs were a unifying element for the whole country, to the emergence of television in the swinging ’60s, through the boom of commercial television in the ’80s, to the present day, with the advent of new channels, new technological platforms and new ways of using content – becoming an increasingly essential tool with which to navigate the vast array of programmes, films, music, books, technology, radio and all other forms of entertainment.

“60 anni di Tv Sorrisi e Canzoni – Una storia italiana “, with 400 photographs and a preface by Aldo Grasso, traces the history of entertainment in Italy. The book will be available from tomorrow in all bookshops at the price of €29, including a gift facsimile of the first issue of Tv Sorrisi e Canzoni.

On the occasion of its fiftieth anniversary, Panorama, the first Italian newsmagazine, treats its readers with a special edition issue which chronicles half a century of Italian and international news that changed people’s habits and lifestyles. Fifty years of hopes, scientific and technological progress, victories of freedom and democracy, but also wars and attacks: all of the above through unpublished contributions by celebrity spokespersons..

“This edition celebrating our 50 years – Panorama’s director Giorgio Mulè declares – could not limit itself to a simple retrospective, but it necessarily had to have the courage to look in prospect. To do so, we selected prestigious names from all over the world, authoritative witnesses from our times who, after having analyzed our past, tell us with autonomy of thoughts what to expect from the future. These articles represent at best the spirit which has always guided Panorama: freedom of ideas” Mulè concludes.

Among the personalities involved for the occasion are some stars of international politics such as Mikhail Gorbaciov and José María Aznar, but also leading figures from the scientific world (Ilaria Capua, John Barrow) and social studies (Giuseppe De Rita, Enrico Giovannini, Luisa Cavalli Sforza), also involving fashion (Dolce e Gabbana) and music gurus (Zucchero), for a trip to the center of current affairs, economy, culture and traditions: every topic is interpreted through the eyes of its protagonists.

In addition to unpublished contributions, the pages of the special issue are enriched by photographs and other anthology materials from the precious archive of the magazine, founded in October 1962: the same year in which the Beatles published their first record, Marilyn Monroe had been found dead in Los Angeles, Enrico Mattei’s plane crashed under mysterious circumstances and in the news stand appeared the first issue of Diabolik.

Since then, the entire Italian social, economical and cultural environment has undergone deep transformations, into which this Panorama special issue delves, comparing stages and numbers of the change: the average number of family components passed from 3,6 to 2,4 and registered foreigners grew from less than 63.000 to over 4 million and a half. Even daily habits have changed: we have almost quadruplicated beer consumption (29 liters a year per person), we go less to the movies (112 million today compared to over 728 million spectators at the beginning of the ‘60s) but much more to the theater (over 22 million spectators today vs. almost 10 in the early ‘60s): a panoramic glance over 50 years of history, also through records, movies, books and objects which have become real cults.

Donnamoderna.com is launching Bambino, a new project dedicated to kids and aimed not only at mothers, but the entire family network.

The bambino.donnamoderna.com channel has been designed in an innovative way: the contributors, led by Donnamoderna.com will be a blogger-in-chief and a rolling content team made ​​up exclusively of bloggers. The team, which will change each month, will be made up of five mothers, a father and a grandmother; all bloggers who will be in charge of selecting the topics to be addressed from among the most discussed issues on the net.

There will also be experts, videos, tools and services for mothers and children, who will be able to download loads of free pictures to colour in.

“The ambition of every modern woman is to feel realised at every stage of her life. With this new channel we want to enrich our content offer by also covering the needs of women from pre-conception to the first loves of a teenage son or daughter,” said Daniela Cerrato, Head of Donnamoderna.com. “We have involved, with a content co-creation approach, mums who blog as co-authors and the have become the centrepiece of the Bambino section of Donnamoderna.com interacting with the 3.4 million users who visit our website every month. But that’s not all, through social engagement, we are creating a network to further expand Donnamoderna.com beyond the confines of the site, and into the heart of the social scene,” Cerrato concluded.

Donnamoderna.com has also set up a permanent online observatory on the needs and desires of today’s mums and dads to find out how and what they can improve their lives. Anyone can express their opinions on the site, by going to the page contest.donnamoderna.com/iovorrei, or via Twitter and Instagram using the hashtag #iovorrei.

Marina Bigi will be the new editor of Tu Style from 2 November.

Marina Bigi, 54, is from Milan, and after completing her studies at the Istituto Europeo di Design (IED) in Milan, she joined Rizzoli as a copywriter. She began her journalistic career in 1985 on the staff of Anna, before moving in 1989 to the weekly Bella. After a number of years at the monthly Pratica, in 1996 she re-joined the staff of Bella as deputy editor. In 1998 she was appointed editor of the monthly Vera and subsequently, in 2003, of Vogue Gioiello and Vogue Pelle. In 2008 she moved to Mondadori as a consultant and head of fashion and beauty for Tu Style and Chi, before being appointed, in 2011, deputy editor of Tu Style, while maintaining her role on the weekly Chi.

Mondadori wishes to thank Maria Elena Viola for the professionalism and enthusiasm she has demonstrated over the years.

Grazia, the weekly edited by Vera Montanari, from Friday 19 October is changing.
It will become more ‘weekly’, more feminine, more connected, more surprising. From the ‘new look’ in terms of design to the new formats, to cult interviews (that are also emotional, envious, at home, on the set), true stories (worthy of a film), taboo investigations, and fashion ‘linked’ with beauty. All while retaining the characteristics that made has made it a unique point of reference for style and elegance among women’s magazines, also internationally, with 20 editions around the world.
Fashion and beauty, styles and trends, have always been key strengths of Grazia, and will be enriched, mixed. While shopping becomes ultra shopping: with a multiplication of pages right through the magazine, from news to shop windows, from interviews to dossiers. To inspire, play, change and above all dream. The new Grazia not only connects fashion and make-up but also accessories and design, beauty and current affairs, and personalities and people.

“Three words to sum up the new Grazia?” For the editor Vera Montanari they are: “’Energy: we women are full of energy. And we really need it. The second word is ‘Emotion’, because that’s what matters most in life. You have to touch people’s hearts, make a mark, move or entertain, even in the fashion or beauty pages. The last word is a bit classic, but is of great importance for us and it is ‘Style’. Grazia has it, it is its distinctive characteristic.”
Grazia is also news and aims “to become a daily that comes out every week,” the editor explains. In addition to Fast News – with the best of the week – there will be features on the themes that ignite debate, interviews – short circuit, 24 hours with, surveys. As well as films, books, addresses, inspirational homes, gurus. All providing a feminine interpretation of reality.
Video interviews, extras, live surveys and polls live and streamed editorial meetings will create and even stronger link with Grazia.it that with an average of 840,000 unique visitors per month – and its blogs, Facebook (with 78,200 fans) and Twitter (with almost 16,000 followers) profiles, are virtual spaces for non-stop dialogue for the magazine’s community.
On the website readers also become protagonists. By participating, sharing ideas and advice, telling their stories, responding to online surveys or by sending questions to ask their favourite personalities.

The launch of the new *Grazia* will be supported by a four-week communication campaign planned for print, web and radio, inviting readers to discover the new magazine.
The press campaign, developed by the creative duo Franz Degano and Alessandro Omini, art director and copywriter respectively, covers 4 subjects: fashion, celebrities, beauty and news, which represent the different souls of the world of women.
To mark the first issue of the new *Grazia* an online multiple-choice game, *Play Grazia*, has been created by the agency Adverteam and aimed at readers who want to test their knowledge of the world of fashion. To play just click on the banner of the *Grazia.it* web campaign and answer 5
questions from among those posted over the four weeks of the campaign: the person who gives the most correct answers in the shortest time will be elected “Fashion Queen” and will be celebrated on the Facebook page of *Grazia.it*.
The *web* campaign will also involve banners on the leading sites for women, news and social networks with intriguing questions the answers to which can be found in the magazine. Also on all major *radio* stations, listeners will be invited to discover the contents of the new issue of the magazine on newsstands. The communication campaign will also involve the newsstand network with posters and branded shopping bags branded, airports and railway stations.

Today sees the start of the Mondadori Food Experience, the first food and wine festival promoted by Mondadori, which will take place in Piazza Liberty, Milan until Sunday 30 September 2012.
The event, supported by the City of Milan and organised in collaboration with the magazine Sale&Pepe, brings to the heart of the city five days of completely free entertainment and information for those who live cooking as a passion to be shared.

Cooking classes, wine tastings and challenges in the kitchen
Every day from 10.00am to 9.00pm, the stage of the Mondadori Food Experience will host cooking classes organised by experts from Sale&Pepe, show cooking with famous chefs including Davide Oldani, Claudio Sadler, Giuseppe Tinari and Fabio Barbaglini, workshops, tastings, promotional efforts for regional food culture, cooking challenges and games.
Laura Maragliano, editor of Sale&Pepe, will coordinate the Sale&Pepe Show: encounters with the editorial staff during which specialists in decoration, beverages and food will discuss, with demonstrations, the latest trends in Italian and international cuisine. For those who want to test their skills Mondadori Food Experience offers an opportunity to participate in “kitchen challenges”, a real contest in the kitchen with exceptional judges: starting today at 12 with Chef Davide Oldani, and continuing the following days with Claudio Sadler, Viviana Varese and Spyros Theodoridis.
On the programme today, at 1pm, the cooking show of the Abruzzo region, with Chef Giuseppe Tinari at 4.30pm the staff of Sale&Pepe will run a cooking course entitled “Chocolate brownies with pistachios and brown sugar”, while at 6pm, as part of the Sale&Pepe Show, cake designer Fiorella Balzamo will talk about desserts and creativity: “When dessert becomes a masterpiece.”

Children’s Workshops
The Mondadori Food Experience also caters to children, with activities and courses to promote a fun and educational approach to the world of cooking. In fact the Festival will dedicate to kids between 6 and 12 three laboratories, run with the City of Milan and Milan Ristorazione, aimed at discovering creativity in the kitchen and the promotion of proper nutrition.
On Thursday 27 and Saturday 29 September, from 4.30pm to 6.00pm, and on Sunday, 30 September 30 from 11am to 12.30pm, three events for little chefs to have fun while learning to cook. The chefs Roberto Maurizio, Gabriella Dell’Acqua Santuz and Monica Brenna (Monny B), supported by the chefs of Milan Ristorazione, offer their experience to children who feel like little chefs and even those who just want to have fun cooking with their friends.

Partners
All those attending the Mondadori Food Experience Mondadori will receive a free three-month digital subscription to Sale&Pepe to download and browse at any time. The application features content from 10 back issues and is updated every month.
The Mondadori Food Experience involves leading companies from the sector who will take part with tastings and the exhibition of products:
Main sponsors: the Region of Abruzzo, the Region of Sicily, Spar and Grana Padano.
Event partners: Collina dei Ciliegi, Cantina Settesoli, Cirio, Granarolo, Cannamela, Olio Cuor, Truvia, Casa Modena, Haribo and Coca- Cola.
Special partners: Tvs, Tescoma and Philips.
The Mondadori Food Experience is an event produced by DPR – Input Group.

From 1 October the first Sale&Pepe ebook will also be available. You can buy from iBookstore for iPad: ‘Mediterranean’ for just €3.99 with all the recipes accessible on your tablet, enhanced with lots of pictures and curiosities taken from the database of the Mondadori monthly.

For information and registration: www.corso-of-cucina.it and 02-7542.3300 from 10am to midday and from 4pm to 6pm.

20 September sees the arrival of Flair, the new magazine for fashion, arts and culture, for women who love style in all its forms, and with special attention to the creativity of the protagonists of international fashion. Flair, edited by Emanuele Farnetti, is a new upscale editorial product from Mondadori available on newsstands and on iPad with Panorama.

Concept
Flair is a new magazine, characterised by its strong contemporary vocation: anticipating trends and with a sophisticated image, able to identify new talent and bring together the cultural phenomena that revolve around the world of fashion and cosmetics.
The magazine will alternate fashion features with quality journalism, using prestigious writers and photographers. In fact, the new magazine’s contributors will include Italian and international reporters, writers and critics including Tim Blanks, Godfrey Deeny, Renata Molho, Giuseppe Scaraffia and Francesco Bonami.

Design
The layout of the new Flair is highly consistent with the editorial concept, combining the magazine’s cultural approach with the enhancement of the visual content. On the one hand, focusing on the word, respect for the text and the writers contributing to the magazine. And, on the other hand, photos, which are highlighted and treated with the utmost respect, from the cover that features a beauty icon of the moment, able to synthesize the idea of ​​contemporary beauty and express the spirit of the times.
The cover and the fashion feature of the first issue of Flair are by the great photographer Juergen Teller – whose exhibition, ‘The Girl with the Broken Nose’. for which the magazine is one of the promoters, will run in Milan from 21 September in Milan. The protagonist of the photo shoot published exclusively by Flair is Italy’s the most important supermodel, Mariacarla Boscono, photographed in her eighth month of pregnancy.

Fashion and Beauty
The two key elements of Flair are fashion and beauty, two realities through which it is possible to intercept art, design, music, photography, literature and many other aspects of modernity. Fashion is crossover, vibrant and irreverent, it uses new languages, selects international talent and proposes a new and strong points of view.
The key element of the new Flair is beauty, which is handled with unique, high-impact images, which surprise and excite thanks to the related interviews stories and columns.

The world of Flair
There are many sections that enrich the magazine with special contributions: from the ‘Flair of the moment’ column that offers a designer gift from special guests through words, phrases, photographs; the ‘Key Word’ column that reads the contemporary world through a keyword.
And the magazine doesn’t ignore the fusion of art, fashion and style thanks to the ‘Art + Fashion’ column, while in ‘Features’ Flair readers explore in depth new places of style with interviews, stories and reportage. Finally ‘Encore’ provides a glimpse of emerging talent in music, literature and art.

The first issue of Flair has been a great success in terms of advertising, with the presence of all the major Italian and international players in fashion and beauty.
The launch of the magazine will be supported by an advertising campaign planned for national newspapers, Mondadori magazines, trade publications and points of sale and marked with an exclusive event to be held on 20 September at Palazzo Reale in Milan on the occasion of the opening of ‘The Girl with the Broken Nose’, an exhibition of work by Juergen Teller promoted by Flair, the City of Milan and Moschino.

Today sees the start of Milano Fashion Design, an initiative dedicated to fashion, culture and style, promoted by the Mondadori Group and the City of Milan, that once again this year will contribute cultural events to the event.

Following the success of previous editions, the Mondadori weeklies Donna Moderna, Grazia and Tu Style, points of reference for millions of readers interested in fashion, new trends and what’s new for women, will stage in Piazza Liberty in Milan, five days of shows, meetings and performances.

Fashion Show
Until Saturday 22 September, from 3 to 7.30 pm, Grazia will run a catwalk show at the Fashion House in Piazza Liberty featuring important labels. Among the performances so far confirmed are Loveable-Playtex and The Bridge. Tomorrow it will be the turn of Yes-Zee with Francesco Facchinetti, Baroni, Carla Ferroni, Kontatto, Eklé, Nomination, Koiné, Primadonna, ABBIDDIKKIA, Moon Boot, Rinascimento, Giorgia & Jones, Nell & Me and Cannella.
Also this year Sunday will be dedicated to children, who will be on the catwalk from 2.3 to 6.30 pm, with clothes from many of the most prestigious producers in the sector, such as Brums, Asso, Eddie Pen and Woolrich Kids.
The team and fashion bloggers of Grazia.it will move to the heart of the city, along with the editorial staff, in order to be as close as possible to the events of the Milan Fashion Week.

Casting “real women”
With Donna Moderna the spotlights of fashion shift to real women of all ages, sizes and professions. From tomorrow until Saturday 22 September, from 10 am to 12.30 pm, Milan will be the location for a casting effort to select the protagonists of the magazine’s fashion and beauty features, but above all to choose the women who will take part in the multi-ethnic fashion show to be held on Sunday 23 September on the Fashion House catwalk.
At the same time Donnamoderna.com, with its #divaMI initiative, will photograph all of the women against a backdrop of some of cinema’s most famous scenes, with glamour accessories and the advice of the stylists from Chicisimo.

Cultural events and beauty workshops
Milano Fashion Design is an occasion to take part in the cycle of cultural events “Women, Art, Fashion and Entertainment”. The Fashion House will host an extensive calendar of encounters, free admittance, introduced by Stefano Boeri, the councillor for Culture, Fashion and Design of the City of Milan, and presented by Antonio Calbi, the city’s director of Entertainment, Fashion and Design. Proceedings begin today at 12.30 with the round table “Dancing in Milan”: on stage Susanna Beltrami, choreographer and director of the DanceHaus, Milan, Marinella Guatterini the critic from Il Sole 24 Ore, lecturer in the aesthetics of dance and head of the course in theatrical dance at the Scuola Paolo Grassi, and Annamaria Onetti, Festival Exister/artedanzae20. On Friday 21 September, the discussion will be on “Personal style and mythmaking in twentieth-century art” with Marina Pugliese, director of Milan’s Museum of the Twentieth Century. On Saturday 22, the subject will be “The ’70s make-up and hair in the era of Saturday Night Fever”, organised by Make Up and Wigs Stage Entertainment /Teatro Nazionale.
In addition, on Thursday 20 at 1 pm and Friday 21 at 7.15 pm, Tu Style, together with R101 and the Department of Fashion and Design of the Milan Politecnico, will hold a workshop “A new life, a new look!”, to discuss how change can influence image. The special guest at this meeting will be Marco Balestri, presenter of the R101 radio programme “Molto Personale”.

“Special events”
The calendar of events for Milano Fashion Design also includes a number of special events, including today, at 7 pm. a party organised by Privalia and Tu Style to celebrate the Privalia.IT Girl, chosen from among 1000 girls. On Thursday at 7.30 pm Casa Cambalache will present the dancers who were runners up in the Tango Salon 2011 world championship who will perform “Tango en voga”, while on Friday 21 September, at 8 pm, DanceHaus’ Susanna Beltrami will present an extract from un “Le vent Noir”.
On Saturday 22 September, at 8 pm, Donna Moderna will bring to the Fashion House stage the “Kataklò Athletic Dance Theatre” who will perform an engaging alchemy of energy and athleticism and the harmonious intensity of dance.

Partners
Milano Fashion Design has been realised thanks to the Regione Puglia, the main partner: and on Saturday 22 September at 12 pm, the President of the Region Nichi Vendola will speak.
Renault is the event’s main sponsor. Also participating: Bioscalin, CityLife, Panasonic with Eluga (the new water-proof Android smartphone), Maybelline (sponsor & official make-up) and Compagnia della bellezza (sponsor & official hairstyling).
Event partner of the event: Privalia that celebrates its fifth anniversary along with Mondadori and Trenitalia with the Frecciarosa project dedicated to the world of women.
Milano Fashion Design is an event produced by DPR – Input Group.

A complete calendar for Milano Fashion Design is available at www.milanofashiondesign.it.
You can also follow Milano Fashion Design on Facebook.