Italian magazines

Starting from tomorrow Tv Sorrisi e Canzoni will be a magazine completely renovated. The weekly, which for 60 years has been a reference point for show business is evolving in line with the changes taking place in the world of entertainment and will propose a new formula with an innovative editorial formula for readers interested in television and much more.

“The television and entertainment landscape has changed dramatically in recent years with the arrival of new channels, new platforms and new ways of using content”, said Aldo Vitali, editor of Tv Sorrisi e Canzoni. “With the new version of the magazine we want to offer to readers, often confused and looking for a guide, an authoritative tool to help them find their way through the vast array of television programmes, films, music, books, technology, radio and all the other various forms of entertainment”.

Tv Sorrisi e Canzoni, the undisputed leader in its segment, will have a new editorial approach, strengthening its ability to identify and satisfy the interests of its readers.
The magazine is divided into three distinct sections:

• show news, with the most important news of the week
• services, with more extensive and in-depth articles;
• guides, featuring reviews, reports and suggestions for “consumption” and dedicated to main themes of the magazine: TV, cinema, music, web, technology

In particular, the TV Listings section, which will remain the fundamental reason for buying the magazine, will guide readers through the programmes: in fact, the classic schedules will be supported by a new double page highlighting the best programmes selected by the editorial staff: over 100 viewing suggestions every week.

Through the innovations on the web site Sorrisi.com and on the social networks Facebook (http://www.facebook.com/tvsorrisi) and Twitter (@tvsorrisi), Sorrisi will gather comments, reports, reviews, and identify new trends in audience taste. Among the various activities, the special initiative “Ho voglia di Sorrisi” (I want smiles) will be available: with a picture taken with a webcam or smartphone and uploaded to the dedicated mini-site users can become part of the magazine’s show.

Donna Moderna, the weekly magazine directed by Patrizia Avoledo and Cipriana Dall’Orto, returns to the streets with “Experience Store”: five days of casting, cat-walks, make-up, cooking and do it yourself classes, shopping and evening shows with Geronimo Stilton targeted for the young ones. This year, at the ‘”Experience Store” Pangea Onlus Foundation will be present with a recreational and creative lab where children and parents can play and support the project “Casa Pangea Piccoli Ospiti” (Pangea Home for Young Guests).

The first two towns for the ’“Experience Store” second edition are Cesenatico, from June the 20th to the 24th and Palermo, from July the 11th to the 15th. The tour, which will continue in September in four more important Italian cities, will give people the possibility of getting to know Donna Moderna from close up, its service philosophy, its vocation for social responsibility and its glamour.

The concept
This event by Donna Moderna will be a unique occasion to transform the magazine into a live appointment, each day from 4 pm to 10:30 pm, with self-esteem and fitness classes, debates, make-up, do it yourself courses and presentations, in an exclusive Academy. Inside the structure “shape” designed by Corradi, a large space will be reserved for stores in which products by famous brands will be exhibited after having been selected by the magazine and proposed with a personalized consultancy. The outside patio will host in a dedicated area the “editorial staff lounge” where Donna Moderna and Wellness magazine journalists and the Donnamoderna.com team, involving the public actively, will work “live”, showing how the magazine is created, from fashion reports to beauty related articles, from do it yourself to cooking columns. Moreover, the website will be updated in real time. Visitors will attend entertaining workshops with meetings on style, beauty, wellness and current affairs.

“Casa Pangea Piccoli Ospiti”: a social project for children
“Experience Store” is not only a territory-related project of a magazine. It promotes also an important charity project, born from the cooperation between Donna Moderna and Pangea – a no profit organization working to improve the economic and social development of women and their families – to help children and their mothers who suffered or witnessed domestic violence to regain self-esteem and trust in the future, to start living and growing again. Businesses and the public taking part in the activities organized by ’“Experience Store” will contribute through a fund, to give them concrete support.

“I have great faith in this experience in the streets a lot. It allows us a one to one meeting with our readers: first of all the possibility of listening to them, but also of offering them a chance to express themselves, to ‘play’ during our castings, to make both small and big everyday dreams come true, to receive our greetings and advice, to experiment with emotions, all the services Donna Moderna offers. We have put together thousands of activities: and I want to invite everyone to participate, to let emerge their creativity, their glamorous dream and to do some personalized shopping’. Dear readers, please take advantage of this!”, Cipriana Dall’Orto, co-director of Donna Modern sais.

“The ’Experience Store’ is a mixture of different channels: press, internet and territory”, Angelo Sajeva , President and CEO of Mondadori Pubblicità declares. “It is an innovative idea which allows our advertising clients to relate with the final consumer but also to develop activities supporting local points of sale. Companies are more responsive to this kind of initiative, having understood their potentials from the beginning”, Sajeva concludes.

Donna Moderna’s “real women” castings
After one year from the launch of Donna Moderna’s castings, more than 30.000 girls are now candidates to become the new protagonists of the magazine’s fashion and beauty reports, which are always attentive and close to women.
Again during this year’s edition of ’“Experience Store”, it will be possible to take part in Donna Moderna’s selections: every day from 4 p.m. to 7:30 p.m. in the outside lounge of the ”Experience Store” a real set will be fitted out, where a photographer will immortalize the candidates, the magazine’s potential models. A great novelty for this year: mums may be accompanied by their children, for a special defilé which will take place inside the “Experience Store”.
The editorial staff will select the ‘real women’ and the kids who will participate in the final cat walk at every stage and live the magic of fashion under the eyes of the public.

Donnamoderna.com’s ”Internet Lab”
Donna Moderna’s web site will be present at the “Experience Store” with the “Internet Lab”, an area dedicated to the online world in which the Donnamoderna.com’s team will show how to use some of the interesting tools of the site – among which the widget to try out new looks ( hair cut and make up), and the test to find out which is the ideal diet to get back into shape before summer – and where one can contribute to the making of a book with the initiative “Amica in 6 parole”, (Friend in 6 words) by writing a thought or a tweet on http://ty.donnamoderna.com/amicainseiparole.
Moreover Donnamoderna.com has organized a photographic game to let the people of the town share in even more in the places which will host the ’”Experience Store”: it is sufficient to download the Instagram application and start taking pictures of the tows, people, foreshortenings, monuments and breathtaking views. The best images will be collected in an online show and the most talented photographers will receive many surprises
For more details, please see http://ty.donnamoderna.com/experience-store.

Partners
For the Cesenatico stage many important and qualified brands have contributed to the “Experience Store”, from different merchandize categories: for consumer goods, Eridania with Truvia and PoolPharma with MG. K Vis Idrosalino Energetico; for home appliances: Franke and TVS with the wide range of cooking product; for fashion Golden Point, Original Marines and Piazza Italia; Stroili Oro for jewelry and accessories; for beauty and body care products Biotherm; car partner Skoda.
Technical sponsors of the initiative Leuci, branch of Gruppo Relco-Lighting Concept, and Hannspree, with the LED TV series SE line.

From tomorrow the new Panorama will be on newsstands The Mondadori newsmagazine, edited by Giorgio Mulè, has been completely transformed, both in its news approach and layout, to interpret in a modern and surprising manner the profound changes underway in the media world. And there are five key words that define the new magazine: selection, authoritativeness, originality, multimedia and positive.

YOUR OPINION IS A FACT
The new Panorama interprets news with a different perspective and with a new slogan: “La tua opinione è un fatto”, establishing a direct dialogue with its audience.
The magazine, which for 50 years has given an account of the events and the people of Italy, will provide all of the facts that are eliciting ideas and all of the ideas that can be become facts, establishing itself as an open system of communication, capable of stimulating discussion and debate. The new Panorama will be a magazine to discover, read, comment, share and navigate: a multimedia platform that compares different views, embracing all communication channels, from print to the web and from tablets to mobile.

“The new Panorama is a perfect demonstration of the ability of a newsmagazine to reinvent itself by intercepting new needs,” said editor Giorgio Mulè. “But it also shows the reason for and the central role played by a weekly current affairs magazine like Panorama in satisfying the needs of readers who are increasingly confused by the bombardment of news.”

THE MAGAZINE’S NEW SCOPE
Panorama will be clear, rational and never predictable, starting with the new logo and cover, with a layout that enhances the play off between black and white spaces and images.
The newsmagazine will be markedly different from what it has been, even in its internal structure, with a completely renovated organisation of the pages, divided into four sections.
The change is immediately noticeable from the Sommario (contents page) which, as a guide to the week, accompanies and stimulates the reader’s appetite with a trailer of 500 characters of everything that is relevant.
The magazine continues with Scenari (scenarios), a fast-moving succession of articles on key facts from both Italy and around the world, exclusive news about the economy, technology and society, and Punto (point), mini-editorials in which Panorama recounts the news, in line with forms of brief, tweet-style communication.
The core of the magazine is a 40-page section of extensive coverage of the most important events, which incorporates the rigorous investigative activities that have always distinguished Panorama by prestigious staff writers and a number of contributors.
The new Panorama will also dedicate special space to ideas and culture: the Visioni (visions) section brings together ideas, reflections, controversial opinions and surprising reviews, with an unusual approach to and a novel treatment of exhibitions, films and music. This is followed by Modi (fashions), in which Panorama identifies new trends, suggests experiences, and opportunities for living and leisure.
The final part of the magazine is Incipit (opening), a section in which a writer re-interprets a news story in the form of the first pages of a novel.

The revolution of Panorama goes hand in hand with the renewal of the site, which will provide even more immediate news, focusing on a strong presence of mediamedia content, interpreting news to be shared with the speed and the language of the web. Panorama.it will be a news resource unlike any other, thanks to background reports and an ability to propose and tell stories.

Web: www.panorama.it
Facebook: facebook.com/panorama.it
Twitter: @panorama_it
Hashtag #nuovopanorama

Sandro Boeri is named Creative Adviser of the Focus brand, a system consisting of six monthly, 2 bi-monthly and 2 quarterly titles, two websites and a range of special editions.

Over the years Boeri has developed – along with the editorial teams – a new way of transmitting knowledge: a simple, yet authoritative, interesting and often entertaining approach, able to translate the most cryptic specialist jargon into information accessible to everyone.

Focus has proved to be a highly effective medium reaching across all social and cultural levels, and opening up the so-called elitist world of culture and science.

Under the guidance of Boeri, who has been the editor in chief since 1995, the monthly has reached a readership of 6.4 million, making it the most widely read magazine in Italy (10.7% of the population), with a website over 513,000 unique users and 10.6 million page impressions.

“Focus today is no longer just a magazine but a cross-media knowledge centre,” says Boeri, who will leave the editorship of the monthly next June. “And it is in this area that I will continue to make a contribution to the development of the brand in all its possible forms: from education to new media, from events to smart-TV, from images to words, games, art, economics and science.”

Francesca Folda will be the new Editor in Chief of Focus and www.focus.it, and will also oversee the brand extensions Extra, D&R and Brain Trainer.

Folda, born in Rome, and not yet forty, built her career in Milan where she attended journalism school in 1995. Folda has accumulated in a short time a wealth of expertise, on different subjects and media, at news agencies and newspapers, television and the web. She was a reporter for ANSA and has been a columnist for several newspapers, before joining the magazine Panorama in 1999, where she produced reports from the world and journalistic investigations that also led to the award of the Saint Vincent prize in 2000. Since 2007 she has successfully explored the world of digital journalism, first on Panorama.it and then at Sky.it. In the last four years she edited the online portal of Sky Italia, where she also had management responsibilities. Under her leadership Sky.it unique users tripled and the number of page views and advertising revenues multiplied.

“Francesca Folda – whose career fits perfectly with the innovative character of Focus – will be responsible for the continued growth of both the magazine and the website by leveraging the value of the brand, the know-how of the editorial staff and the strength of community, paying particular attention to the originality and quality of content,” underlined Fabienne Schwalbe, CEO of G+J/M. “The new role of Creative Adviser to be held by Sandro Boeri, meanwhile, is linked to the overall development strategy of the Focus brand across all media, concentrated on its core values: to spread knowledge in an easy, accessible, attractive and authoritative way,” Schwalbe concluded.

The Gruner + Jahr / Mondadori joint venture, established in 1990, publishes Focus, Italy’s most widely read magazine, and its brand extensions Focus Junior, Focus Storia, Focus D&R, Focus Brain Trainer, Focus Pico, Focus Wild, Focus Storia Biografie, Focus Storia Wars and Focus Storia Collection. Completing the publisher’s portfolio are the monthly magazines Jack and Geo, and the portal nostrofiglio.it, market leader in online Parenting.

This week Chi launches Chi Junior, a new magazine dedicated to children’s fashion, overseen by the fashion and beauty editor Marina Bigi.

Chi Junior aims to be an authentic shopping guide: entering the world of kids ad translating it into a world of trends, news and glamour, also through the children of Italian and international celebrities, with reportage and interviews, fashion services and beauty suggestions in the classic Chi style.

The magazine is organised in nine sections: from clothing must haves for younger children to beauty issues connected to the care, pampering and protection of children’s health, as well as extensive travel and holiday features indicating destinations in Italy and abroad that are ideal for children. And, of course, there will also be a wealth of suggestions and news about cooking, games and children’s entertainment.

The cover of the first issue features Valeria Mazza and Taina, the youngest of her four children.

“Chi Junior is a demonstration that the market is ready to reward the ideas and capabilities of publishers able to create modern entertainment and lifestyle products. As is demonstrated by the success in terms of advertising pages and clients that we have managed to attract with this new project, with which we are very satisfied,” declared Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità.

Chi Junior will be sold as a supplement with all of the print run of Chi at a supplementary price of 20 cents.

Interni Legacy is the name of an important exhibition event conceived by the magazine Interni, edited by Gilda Bojardi, sponsored by the City of Milan, and co-produced by MINI and BE OPEN, to be held in the courtyards of the University of Milan, between today and 28 April, during the Milan design week.
The exhibition is open to the public from Monday 16 April to Sunday 22 April from 9am to midnight and from Monday 23 April to Saturday 28 April from 9am to 9pm.

Interni Legacy brings to the world of design messages like memories for the future and represented in installations that are ephemeral only the sense of their temporal duration, which is linked to the Milan design week.
Much is said about ‘inheritance’ in built form, of reflections on the condition of design, and a capacity to embrace different scales and types, from micro-architecture to the urban landscape, from interiors to the decorative object.
The exhibition reflects on the possibility of a “design legacy” over time and in terms of research, technologies, materials, figurative expressions, but also in terms of links to to a culture of sustainability and the minimisation of waste in our homes, workplaces and cities.
Interni Legacy, with the help of technologically advanced companies in the field of building materials and environmental sustainability, aims to stimulate ideas that can become the reference points in the complex scenario of contemporary design and furnishings, of research by means of a series of experimental installations.

The INSTALLATIONS, created by internationally-renowned designers, are also in metaphoric and symbolic terms, the announcement of new possibilities, shapes, types and solutions for the design of tomorrow. The works are located in areas of the University of Milan, Via Festa del Perdono 7, in the Cortile d’Onore, in the fifteenth and seventeenth-century courtyards and loggias.

A large number of designers, architects and companies have contributed with their designs to the creation of Interni Legacy: Akihisa Hirata with Panasonic, Scholten & Baijings with Mini, Alessandro and Francesco Mendini with Elegant Living, Michele De Lucchi with Listone Giordano, Marzorati Ronchetti and Publistand, Odile Decq with Flanders, Monica Armani with the Province of Trento, SOM with Carrara Marmotec, Standardarchitecture with Camerich, Ludovica + Roberto Palomba with Payanini and Zucchetti.Kos, Massimo Iosa Ghini with FMG Fabbrica Marmi e-Granite, Jacopo Foggini with Maip, Speech Tchoban/Kusnetzov with Taltos, The Fake Factory with Deborah Milano, Matteo Ragni with Campari and Verallia and Przemyslaw ‘Mac’ Stopa with Samsung Cheils Europe, Marc Sadler with Samsung Electronics, Jürgen Mayer H. with Vorwerk, Patricia Urquiola with Missoni, Lorenzo Palmeri with the Italian Institute of Photography, Marco Vigo with The Glass Farm, Ora ïto with GVM, Designers for Klein Karoo.

For the entire duration of the event, the Aula Magna (Great Hall) will host the Verge exhibition, curated by Elena Selina with Be Open.
Among the activities of Interni Legacy space will also be given to three conferences, run in collaboration with BeOpen, each of which will address a specific crossover topic that will be the subject of a roundtable discussion involving international personalities from various academic, cultural, and business backgrounds and focused on innovation and design, the participants will include Julian Schnabel, Gaetano Pesce, Paola Navone, Patricia Urquiola, Alberto Alessi, Elio Fiorucci, Carlo Cracco, Stuart Parr and Daniel Rozensztroch, art director of Merci Paris.

The meetings are open to all and will be held at the Aula Magna of the University of Milan on Tuesday 17 April at 10.30am, Wednesday 18 April at 10.30am and on Thursday 19 April at 5.30pm.

The activities of INTERNI will extend during to the days of the FuoriSalone to the Km Rosso in Bergamo, where Italcementi i.lab, in its new home designed by Richard Meier, and opened today, will host four lectures featuring architects linked to Interni Legacy and Italcementi, who will discuss the theme “Architecture. Building a sustainable legacy”: Odile Decq (17 April), Zhang Ke (18 April), Mario Cucinella (19 April) and Daniel Libeskind (20 April).

In view of the long-awaited week for lovers of design and the FuoriSalone, Interni has also organised a series of initiatives for web enthusiasts. This year the application of the Guida FuoriSalone® and the Guida ZeeMilano, will be available for free also for the iPad and Android operating systems form tablets and smartphones as well as the iPhone.

For more information: www.internimagazine.it

Panorama Icon, the men’s fashion and lifestyle supplement of the weekly newsmagazine Panorama, has formed a partnership with the “Italian Chamber of Fashion Buyers – THE BEST SHOPS”.

The association, chaired by Beppe Angiolini, brings together 120 companies, owners of Italy’s best upscale multi-brand stores: a network of sales outlets characterised by high profile shops, a wide variety of brands and the presence of market leading brands.
The magazine will be placed inside around 350 shops, to which 20,000 copies of the supplement will be distributed every six months.

Panorama Icon, which is edited by Emanuele Farneti and on newsstands with the latest issue on Thursday 5 April, is aimed at readers interested in fashion, travel, shopping and discovering the styles and thoughts of contemporary icons. The title’s great points of strength a the images: extensive fashion shoots, reportage and portraits by leading Italian and international photographers.

The protagonist of the latest cover is the “made in Italy” star par excellence, Riccardo Scamarcio the first Italian to appear on the cover of Icon, after Vincent Cassel, Adrien Brody, James Franco and Michael Pitt. The actor talks in a long and unconventional interview in which he rejects the label of rebel and talks about his relationship with his fans. In addition, Scamarcio is also the star of a fashion feature by the British portrait photographer Max Vaduluk who highlights his appeal and personality.

The iPhone app of Cucina No Problem, the magazine for fast and practical cooking, edited by Laura Maragliano, has reached 20,000 downloads just a month from the launch and has a range of content dedicated to Easter menus.

The Cucina No Problem app, which is available for free from the App Store with an initial offer of 100 recipes, every month allows users to renew their recipes thanks to the “in app purchase” system, with which, every month, special new packages are offered each featuring 30 recipes, which can be purchased directly through the app for just €1.59 each. The culinary specialities follow the main themes outlined every month in the print edition of the magazine which, according to the most recent Audipress data, recorded the highest growth in readers in its sector (+17% – 2011/III). The new recipes will expand the initial database and be permanently available to the user. Cookery enthusiasts can therefore enhance their cooking app with lots of new courses.

The application has been designed for all lovers of cooking who want to try out special, and simple, at the same time, recipes. The presentation of the recipes follows the same approach as the magazine and are divided into four categories:

– In half an hour
– Friends for dinner
– Great Classics
– Healthy but tasty

all accompanied by photos and information about calories, difficulty and preparation time.

To coincide with Easter, Cucina No Problem has decided to offer its users special packages inside the app for the festivities, as well as a selection of recipes entirely dedicated to chocolate! In addition, the application also includes a special section that is always available for vegetarians which, for this month only, can be downloaded for free.

With the Cucina No Problem app it is also possible to search for a recipe using the search function; to save “favourite” recipes for quick and easy access; and save time by using the “shopping list” function adding the necessary ingredients or making personal notes.

All that’s left is to set the “Timer” function and get into the kitchen to create your menu with the help of the Cucina No Problem app.

Tomorrow readers will discover from the newsstands the new Chi, a radically new product, not only in terms of content and look, but also in terms of style and the tone of voice that characterises the pages of the weekly.
The first and most marked distinctive element of the new magazine will come form the exclusive interviews with leading Italian and international stars conducted by the editor Alfonso Signorini.

“The new Chi,” explained Signorini, “is even more current, featuring the people beyond their celebrity and public profile and with a focus on trends and the evolution of our society and its personalities. And with an objective: that of giving the reader something to think about and to discuss. In short, a magazine to read and not just to flick through,” concluded Signorini.

Chi will have more background and a new point of view on stories about famous personalities through which it will also comment on current affairs.
Changes and innovations that will reinforce the weekly’s mission which has always been to inform and entertain the reader thanks to an authentic connection with the world of celebrities: a formula that has enabled Chi to become the top selling and most widely read women’s “people” magazine in Italy.

Among other new features will be the greater space devoted to fashion and beauty which has been completely reconfigured. In addition there will be new service-based columns on cooking, interiors and travel, completing the weekly’s offer with topics of interest to its mainly female audience.
Even the layout and use of images will be new, with more use of high-quality photographic services, produced exclusively for the magazine, also during important show business events.

The advertising market is reacting very positively to the new Chi, appreciating the new more newsy and international formula: sales for the first issues after the relaunch have already reached the extraordinary levels of the summer months. In 2011 Chi was chosen by over 500 clients, for a total of around 3,500 pages and the objective of Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità, is to increase these figures even more, above all with clients from the fashion and cosmetics sectors, that currently account for 60% of the title’ advertising sales.

The launch of the new Chi will be supported by an important communication campaign, planned on TV, newspapers, women’s magazines, POS and the internet, accompanied by a special promotional cut price offer. The creativity for the campaign is by A&B.

Flair, the Mondadori women’s title first launched in 2003, will appear after the summer in a completely new guise with a new editorial team and a more international feel.

The new Flair will feature a surprising editorial mix highlighting all of the most fascinating aspects and impact of style, with a special focus on made in Italy creativity in international fashion. Flair will be a magazine with a highly contemporary vocation that anticipates trends, pays particular attention to image and is able to identify new talents and make connections between the cultural phenomena that revolve around the world of women’s fashion and cosmetics with the support of world famous writers and photographers.
Flair will therefore take up the female side of the upscale offer of Panorama, the newsmagazine edited by Giorgio Mulè, alongside Panorama Icon, the title male lifestyle supplement, successfully launched in the spring of 2011.

Flair will be edited by Emanuele Farneti, who will also continue to edit Panorama Icon. The editorial team will benefit from the addition of prestigious new members, starting with the fashion editor Fashion director, Sissy Vian, who comes with extensive experience in some of the fashion world’s most prestigious titles, including Harper’s Bazaar USA and UK, Vogue Italy, Vogue Spain and Vogue Japan, for which she is currently senior fashion editor.
The new creative director will be Susanna Cucco, who having participated in such editorial initiatives as L’Officiel Hommes, L’Officiel Hommes Italy, FFM, Fantom and Boiler, in recent years has been successfully engaged in fashion projects, luxury branding, advertising campaigns, as well as books and art exhibitions, working with some of the world’s leading photographers.
Flair will benefit from expanded distribution to the qualified target of Panorama, the Mondadori newsmagazine that offers to both readers and the market, in the year of its 50th anniversary, an increasingly rich and varied communication system which now includes the women’s up-market sector.
The launch of the new Flair is scheduled for after the summer (with three issues in 2012).

Mondadori has launched a competition for the development of an advertising campaign for the new Panorama, that will also appear on the market after the summer with a number of other new features.
Heads, Hi!, Ogilvy and Mather Advertising and Saatchi & Saatchi are the agencies that will be bidding for the contract. All of these internationally renowned agencies will attempt to develop a communication platform which in the mind of Mondadori need to have a strong, recognisable and distinctive impact, able to transmit to the target the huge transformation of the newsmagazine edited by Giorgio Mulè for which Mondadori expects to support with a 360° multimedia communication campaign, across a range of media, from TV to the web, print and social media.
The selection of the winning creative solution will be made around the middle of April.