Italian magazines

CasaFacile celebrates its fifteenth year and from Thursday 8 March it will be on the newsstands with a completely new look.
CasaFacile has always offered its readers ideas, practical and easy to copy suggestions, as well as designs and furnishing solutions linked to the acquisition of and living in a home on a day to day basis. And it is a mission that has been rewarded by the readers, as is demonstrated by the +15% recorded by the latest Audipress survey (2011/III). Also in terms of advertising, in 2011 the number of ad clients grew by around 6% compared with the previous year, reaching 204 for a total of 830 advertising pages.

“The new CasaFacile has been conceived to bring it even closer to the needs of the readers,” declared the editor Giusi Silighini. “And we have worked very closely with them, finding out what would improve and make it even “easier”. Also because beauty is now within the reach of everyone, what is more difficult is to render it usable. This is why we have made special efforts to decode the work of stylists, entering homes with a magnifying glass in order to help to create a really personal style,” Giusi Silighini concluded.
At the heart of the magazine is the section Casa Prima&dopo (before & after), by a wide margin the readers’ favourite, from this month with bigger, all-colour images, technical details and backstage photos.
Among the new features is Décor, a section entirely dedicated to the world of decoration and creative do-it-yourself, recovery and transformation, with suggestions from experts on the web that every month will reply to questions from readers about design and interiors. Finally the section Link brings together the most interesting comments and ideas from our community of readers (social networks, blog family tester, events with the editorial staff).

The monthly, that has been very active on Facebook from the beginning, talks to and interacts with almost 30,000 fans who from this issue will contribute even more in choosing the content of certain sections of the magazine.

In support of the re-launch of CasaFacile a communication plan has been drawn up across various media: print (Mondadori magazines), web sites and PoS. On the ground a guerrilla marketing campaign has been organised in the centres of Rome and Milan. In the latter, the windows of the Camomilla Store in Corso Europa and Moroni Gomma in Corso Matteotti will be “dressed” for two weeks with CasaFacile creativity.

In addition a mini-site has been activated www.casidifficilicasafacile.com to play and participate in the CasaFacile online competition with prizes that range from cult design objects to subscriptions to the magazine.

The new CasaFacile will be available from newsstands from Thursday 8 March with a cover price of €1.90.

From the issue that will appear on newsstands next week, Alfonso Signorini will be the editorial director of Tv Sorrisi e Canzoni, while continuing to maintain his role as the editor of the weekly Chi.

Aldo Vitali, currently the executive co-editor of Tv Sorrisi e Canzoni, will become the new editor of the magazine and Rosanna Mani will remain as the title’s co-editor.

Aldo Vitali, who was born in Milan in 1957, has a degree from the University of Florence. After some initial professional experience, in 1986 he joined the entertainment staff of il Giornale, before moving in 1994 to La Voce and in 1996 to Walt Disney Italia where he was deputy editor of Topolino. In 1999 Vitali was appointed deputy editor of Max and in August 2000 co-editor of GQ Italia.

In 2003 Vitali joined the staff of Tv Sorrisi e Canzoni where he held a series roles of increasing responsibility, becoming executive co-editor in 2008.

First launched in 1952, Tv Sorrisi e Canzoni once again this year confirmed its position as Italy’s most popular weekly with a readership of some 4,398,000, an increase of 3% on the previous official survey (Audipress 2011/III).

Today sees the start of Milano Fashion Design, the initiative promoted by the Mondadori Group, with its titles Donna Moderna, Grazia, Tu Style, the web sites Donnamoderna.com and Grazia.it, and the City of Milan, which this year will take part in the programme with cultural initiatives and events.
Milano Fashion Design will offer the city, until 26 February, and coinciding with the Fashion Week, five days of shows, meetings and performances at the special Fashion House designed by Michele De Lucchi, in Piazza Liberty.

Fashion Show
The programme of Milano Fashion Design will be rich in appointments dedicated to fashion. Until Saturday 25 February, from 3pm to 7.30pm, at the Fashion House in Piazza Liberty, there will be a series of fashion shows organised by Grazia with the participation of personalities from the world of entertainment. Among the performances scheduled today Fornarina, Luna and Luciano Soprani, in addition to a special event by Asus introducing its latest technology. In the coming days it will be the turn of Yes-Zee, Swisses, Cromia, Mangano, Nell & Me, Giorgia & Johns, Kocca, Mazzonetto, Geox, Sisley and Peserico, while Milano-Fiera Macef will promote its exhibition activity with a fashion performance.
Also this year Sunday will be dedicated to children with catwalks between 2.30pm and 4.30pm, presenting clothes by the most prestigious companies in the sector, including Eddy Pen, iDo and Il Gufo.
Grazia.it and the bloggers of the new Grazia IT Blogs network will be on the move around the city to capture and photograph the latest trends in fashion and beauty. Headquartes of the GRazia.it editorial staff will be the Grazia.it POP Up located in largo La Foppa

“Special events”
The extensive programme of activities of Milano Fashion Design begins today with the first of a series of special events on the theme of Donne in scena (Women on Stage), organised by the City of Milan in collaboration with Tu Style.
Until Friday 24 February, from 12.30pm to 1.30pm, at the Fashion House, important protagonists from many of the shows running in Milan’s theatres will provide previews of their work, as part of the cultural encounters initiative presented by the city’s director of entertainment, fashion and design, Antonio Calbi.
Introduced by the city’s councillor for the arts Stefano Boeri, the programme will begin with Valeria Magli and Lina Sotis presenting Soirée Sotis, which will run from 24 to 26 February at the Teatro Elfo Puccini. Tomorrow, Thursday 23 February, Elisabetta Pozzi, Eva Robin’s and Alvia Reale will preview the stage play “Tutto sua mia madre” (Teatro Elfo Puccini, 21 February – 4 March).
On Friday 24 February Maddalena Crippa will talk about “E pensare che c’era il pensiero” (Tieffe Teatro Menotti, 21 February – 4 March), while from 7.30pm, Tu Style will bring to the Fashion House stage the veejay Alessandro Cattelan who will present his book “Quando vieni a prendermi?” (Mondadori).
In addition, for the whole of the event, the stage of Milano Fashion Design in the evenings will be animated by the most famous international companies of street artists taking part in the Milano Clown Festival and, on Saturday 25 February, the Unione Italiana Sport per Tutti will stage a dance show.

Casting and Fashion coach
From tomorrow until Saturday 25 February, from 10am to 12.30 p.m., Donna Moderna will run a series of castings to select the protagonists of the magazine’s fashion and beauty coverage, and above all the women who, on Sunday 26 February will walk an “all-Italian” catwalk at the Fashion House: 20 ‘real women will take part in the show, one from every region of the country, wearing the creations of famous designers. The magazine has also decided to launch, precisely during the most glamorous week for fashion, a new challenge: to sign the Manifesto delle donne vere (Manifesto for Real Women) including their own definition of beauty and truth on the mini-site www.donnevere.donnamoderna.com, on Twitter at hashtag #donnevere, on Facebook or by writing down and placing their description in a box on the Fashion House stage.
At the same time the fashion coach of Donnamoderna.com will change, with just a few moves, the style of all those who want to “learn” something more about fashion. Every day the woman who has most revolutionised her image, thanks to the advice of the personal stylist, will receive as a gift a total look at one of the stores in the city centre.

The partners
Milano Fashion Design has been organised thanks to the support of Regione Calabria – main partner – that tomorrow, Thursday 23 February, at 2.30pm, will present its achievements in the field of fashion and crafts, that will also be on show every day at 2pm during the event.
Renault – main sponsor – will present the new Twingo, also offering visitors the possibility of a test-drive in Via Hoepli.
Event sponsors: Ferrovie dello Stato, Milano-Fiera Macef, Glaming, L’Oréal Paris, also with the “Nail Bar” by Color Riche, L’Oréal Professionnel, Cadey with Staminaline, Asus and Alcatel.
Milano Fashion Design is an event produced by DPR Eventi.

The complete programme for Milano Fashion Design can also be found on the web site www.milanofashiondesign.it.
You can also follow Milano Fashion Design on Facebook.

Donnamoderna.com, having successfully launched the Low Coach blog dedicated to low cost shopping, on the occasion of “Milano Fashion Design” has decided to get even closer to its users by bringing the advice of its personal stylist to the heart of the city, in Piazza Liberty.

During Milan’s most glamorous days, from 23 to 25 February, from 10am to 12.30pm, the “Milano Fashion Design” stage will become the control centre of the editorial staff of Donnamoderna.com and its young web stylist editors who will make available to all those who would like to learn something more about fashion the fashion coach, Valentina Fradegrada, who in just a few moves will change their style.
The woman who has revolutionised her look the most thanks to the advice of the personal stylist will receive exclusively a total look from one of the stores in the city centre.

Donnamoderna.com, in collaboration with Igers Milano, has also created a photo game on Instagram. Using an iPhone or iPad everyone can upload their photos on the theme fashion shoes using the tag #shoeMi – sandals, stilettos, wedges, moccasins, ballerine, boots, sneakers – and sharing the images on a virtual gallery visible in a special section of the Donna Moderna web site.
On Saturday 25 February, at 10am, the best photographs will receive prize gifts during an “Instameetup” organised by Donnamoderna.com at the Fashion House in Piazza Liberty.

The site will also of course include live fashion shows, this year even more up to date thanks to an innovative content curation format that makes it possible to aggregate content and authoritative comment from Donnamoderna.com correspondents and contributors, presented in the form of a continuous flow of videos, text and images. Finally, there will also be the possibility to become a virtual model with the game “Tu in passerella” (You on the Catwalk): choosing a dress and uploading your photo you can have the impression of participating in a fashion show on Milan’s coolest catwalk. The photos can also be voted and share on social networks.

Donnamoderna.com, as well as being very active on Facebook, Twitter and Youtube, is among the first Italian media player to join Pinterest, the social network of the moment, with a range of fashion and beauty news.

Panorama Icon, the male fashion and lifestyle magazine produced by Panorama, got an important award less than a year from its launch. The magazine has been voted “Best in category” in the series “Graphics” of the Annual Design Review 2011 of I.D. Magazine, the American magazine that every year since 1954 brings together the best design projects in a range of industrial sectors, from graphics to furniture and environmental solutions.

The design and layout of Panorama Icon, produced by Leftloft, was selected by the jury for “A very contemporary design with fresh typographic flair” as well as “wonderfully inventive page composition” and “outstanding art direction of photography”.
Over the years the I.D. Annual Design Review has tracked the evolution of design and highlighted its impact on materials and the visual culture. Each edition is overseen by a jury of prestigious professionals who select the best projects in an ongoing survey of the state of the art of and advances in international design.

Panorama Icon, which is edited by Emanuele Farneti and on newsstands with the latest issue on Thursday 1 March, is aimed at readers interested in new lifestyles, trends, travel, shopping and discovering the secrets of the excellence of made in Italy. The title’s great point of strength is the quality of the images, with extensive fashion coverage as well as reportage and portraits by leading Italian and international photographers.

As part of the Milano Fashion Design initiative, from 22 to 27 February, the editorial staff of Grazia.it will move to the centre of the action during the Milan Fashion Week with.it Pop Up, located in largo La Foppa. Also on this occasion the structure, that will be the temporary base for the editorial staff of Grazia.it, will be the reference point for the IT FAMILY of bloggers, friends and contributors who want to get up close to the trendiest event of the year and for those who want to know more about the IT BLOGS project. This new network of young and enthusiastic bloggers (grazia.it/itblogs) provides a space to find out more about the latest fashion and beauty trends and to identify the latest lifestyle (cooking, design, art) through the posts of some of the stars of the Italian blogosphere:

Beauty and the city – Sonia and Valentina Grispo (Beauty)
Blue is in fashion this year – Erica Baldi (Fashion)
Fashion Hall – Elena Schiavon (Fashion)
In the mood for love – BaiLing (Fashion)
Il cavoletto di Bruxelles – Sigrid (Food)
L’armadio del delitto – Cécile (Fashion)
Little snob thing – Alessandra Airò (Fashion)
Look and the city – Valentina Grispo (Fashion)
Rock & Fiocc – Giulia Torelli (Fashion)
The glam side of the life – Loretta Fossati (Beauty)
The old now – Laura Renieri (Fashion)
Trend and the city – Sonia Grispo (Fashion)

Grazia.it Pop Up is also the focal point for a series of activities organised exclusively for the bloggers of IT BLOGS: and three thematic meetings and workshops have been organised that will take place during the Fashion Week that will also involve the Fashion House in Piazzetta Liberty, White in Via Tortona, the fuori sfilate (fringe fashion shows) and all of the coolest locations of the social event par excellence.

For bloggers the workshops will provide an opportunity to meet their peers and develop contacts through an exchange of skills and ideas: Tamu McPherson, head of Grazia.it, will outline some of the tricks of the trade of streetstyler and guide bloggers outside the fashion shows to capture the most exciting moments and colours of the Fashion Week, while the beauty bloggers will demonstrate the techniques for writing a detailed report on the secrets of the perfect make-up. And finally, a chef will stimulate the taste buds of the IT FAMILY with a live demonstration for all present of some of the secrets of haute cuisine.

A week full of appointments for the bloggers of IT BLOG and all those who want to discover how the editorial staff of Grazia.it works during the Fashion Week.

Sale&Pepe, the monthly edited by Laura Maragliano, is celebrating its 25th anniversary and for the occasion a special anniversary issue will be available at newsstands from Tuesday 21 February. Leader among upscale cookery titles – with over 924,000 readers (+4.6%, Audipress 2011/III) – Sale&Pepe is a point of reference for all women who love cooking and are looking for exclusive and refined menu ideas.

“I am proud to celebrate with this special issue the 25th anniversary of Sale&Pepe, a magazine that has been able to combine easy recipes with imagination and high quality images,” stated Laura Maragliano. “To celebrate the progress made from the first issue to today, we took a look at the features from the early days to reinterpret the recipes of the past with a contemporary twist and to show our readers what we do. It seems appropriate that our readers can see who is behind the magazine and who works to make sure that every month is special,” concluded the editor.

An issue that takes another look at some of the features, recipes and places that have made the history of Sale&Pepe from 1987 to today: 25 years of ideas, advice, smells and tastes.

To celebrate this important anniversary there are also a range of new features online: from 21 February a Facebook page dedicated to the anniversary; an iPhone and iPad app with 7,000 recipes, also with video, to share with your friends and the possibility to create your own shopping list; a section with the 25 most original covers; a special dedicated to cakes, complete with background and news on the Sale&Pepe web page.

Completing the offer of the Sale&Pepe system are the cookery courses of the “Cook&Books Academy” in Milan: on the third floor of the Mondadori Multicenter Duomo, loads of occasions for adults and children to try out their talent in the kitchen (www.corso-di-cucina.it ).
Sale&Pepe has also created Sale&Pepe Kids, the first magazine for parents and little chefs. Following the success of the first issue, another will be on newsstands shortly for kids who want to unleash their imagination creating new recipes and for adults who want to have fun while preparing simple dishes with their children.

Jacopo Loredan has been appointed the new editor of the monthly Geo. Loredan, who will take over from the March issue, will also continue in his role as editor of the lifestyle monthly Jack.
At the same time Marco Casareto, who is stepping down as the editor of Geo, will concentrate more specifically on growing commitments related to the development of editorial initiatives based around Focus Storia and its system of brand extensions such as Focus Storia Biografie, Focus Storia Wars and Focus Storia Collection.

The new Geo, edited by Loredan, will be an even more international product, on the strength of a brand recognised for excellence in the international world of publishing thanks to the high quality of its images and reportage.

Jacopo Loredan, who was born in Venice in 1957, began his career as a journalist at ANSA where he became a professional journalist in 1982. Two years later he was hired by Lamberto Sechi at the newly-launched Nuova Venezia. In 1987 he moved to Epoca where he remained for seven years: first as a reporter and subsequently as a special correspondent and then as managing editor. In 1994 he was hired as a correspondent by Panorama. Two years later, in March 1996, he went to Focus, the Gruner+Jahr/Mondadori monthly, as deputy editor. In November 1999, having edited the first issue of the quarterly Focus Extra, he was asked to develop the project for Jack, of which he was to become editor.

Marco Casareto, 45, was born in Chelmsford (England). After studying physics at the University of Milan, he began to work with a number of different magazines including, from 1993, Focus. Three years later he joined the staff of the magazine and in 2000 was appointed section chief with responsibilities for the coordination of the brand extension Focus Extra. Managing editor from 2002, in 2004 Casareto became coordinator of the new Gruner+Jahr/Mondadori title Focus Storia, of which he became deputy editor in 2006 and editor in 2008. The same year he was also appointed editor of Geo, a position he held until November 2009, taking it up again in September 2010. He is currently the editor of Focus Storia and its related editorial offshoots, Focus Storia Biografie, Focus Storia Wars and Focus Storia Collection.

Sale&Pepe, the cookery monthly edited by Laura Maragliano, now has an app for the iPhone and iPad.

Every month the magazine – which is a reference point for those in search of exclusive and refined gastronomic proposals – offers the best recipes, columns and background details not only of what’s goes on in the kitchen, but everything that circulated around the world of food, with interviews with top chefs and itineraries for visiting places where you can find good food.

Thanks to the new app, it is now possible to take advantage of all this exclusive content also on the move, from your iPhone or iPad. Features of the app include:

– more than 7.000 recipes accompanied by photos, ingredients, preparation times, indications of the level of difficulty and calories, along with a detailed search function to make it easier to find your favourite dish;
– a section dedicated to Sale&Pepe Specials where, with a free monthly update, you can find new tasty recipes for all occasions;
– video recipes made at the Cook&Books Academy, the Sale&Pepe cookery school located inside the Mondadori Multicenter in Milan’s Piazza Duomo, and featuring famous Italian chefs.

With the Sale&Pepe app it is also possible to mark any of the recipes as a “favourite” and save the ingredients on a shopping list. It is also possible to share your tastes and recipes with your friends on Facebook and Twitter or even directly by email with a single click.

Facebook and Twitter are integrated in the app, you can share your preferences and favourite recipes with your friends.

The app is available in Italian from the Apple Store for the iPhone and iPad at the price of €2.99.
For further informations: http://www.applicazioni-mondadori.it/periodici/salepepe/

Grazia.it is a fashion stylist for Go Try It On, the online community where users can exchange ideas and advice about their look in real time.

The Go Try It On (GTIO) app, leader in crowd-sourcing fashion trends on the iPhone, allows users to take a photo, share it online and get immediate feedback from friends and other members of the community. GTIO is therefore the point of reference for all those who want to get or share ideas about style and fashion.

GTIO, which already boasts over 12 million opinions posted by members of the community, which is made up 80% by women, a 30% international audience, has opened the platform to brands which has allowed Grazia.it to become part of the community and to get in contact with members to share and exchange ideas and advice about fashion and trends in real time.

Grazia.it, which is GTIO’s first publishing partner in Italy, in the role of fashion stylist, will respond to requests for comments in Italian and in English and will be active with its own feedback on the GTIO iPhone app, which as to date recorded 300,000 downloads.

“With GTIO Grazia.it brings fashion closer to the users who want to share their passion for elegance and style. And from this perspective the partnership with GTIO is fully in line with the philosophy of Grazia.it: style is a passion to share. Anyone who is part of the GTIO community and wants to exchange ideas about their look, from today can rely also on advice from Grazia.it,” declared Vittorio Veltroni, Digital General Manager of Mondadori. “GTIO is an excellent example of how to combine in an unconventional way quality digital content, fashion and a social dynamic, and we are delighted to be a part of this innovative project,” Veltroni concluded.

“We are delighted that Mondadori, one of Europe’s leading publishing groups, has asked Go Try It On to make a contribution, with Grazia.it, to the content of our community,” declared Marissa Evans, CEO, GTIO. “The agreement will enable us to expand our list of prestigious partners, the features of our community and to get in contact with users and the world of Grazia.it”.