Mondadori has joined forces with Flipboard, the world’s first social magazine for the iPad, to make content from Grazia.it, Grazia.fr and Graziadaily.co.uk available on Flipboard. International fashion and style aficionados can access the three language versions of Grazia in Flipboard’s Content Guide, where the publications are featured this week.

Flipboard, named Apple App of the Year by Apple, allows readers to discover, browse and share digital content that has been optimised for iPad for an unparalleled reading experience. Additionally, they can to flip through news, photos, videos and friends’ updates on Facebook, Twitter, Google Reader, LinkedIn, Tumblr, 500px, Flickr and Instagram.

From today the section featuring Flipboard’s recommended titles provides access to a range of digital content from the web sites of Grazia Italy, Grazia France and Grazia UK.

Mondadori is the first publishing group in Italy to work with Flipboard and Grazia the first digital women’s title in Italian to be present on the app.

“We are delighted to be working with Flipboard which will enable us to make Grazia.it accessible to users of the app that Time included among the 50 best inventions of 2010,” declared Vittorio Veltroni, general manager of Mondadori Digital. “Flipboard has recorded 4 million downloads across the world for the iPad, generating 600 million flips per month, a figure that is destined to rise. Grazia.it will then be available to an increasingly large audience, and audience that combines its passion for fashion with shopping, as well as socialising,” concluded Vittorio Veltroni.

“With Grazia Flipboard readers can access the content of one of the brands that is synonymous with fashion and style in Italy, France and the United Kingdom,” claimed Christina Mace-Turner, head of partner strategy at Flipboard. “For the first time, we are integrating content in three different languages, a first step in customizing the Flipboard experience for our readers around the world.” Mace-Turner, concluded.

Sale&Pepe, Italy’s leading upscale cookery monthly, has created Sale&Pepe Kids, the first magazine for parents and little chefs.

On newsstands from Saturday 26 November, Sale&Pepe Kids is a fun magazine where food preparation is treated as something to enjoy and where both young and old can let their imaginations roam in the creation of new recipes and enjoying working in the kitchen together to prepare simple dishes.

“For Sale&Pepe a passion for cooking and food has always been a fundamental characteristic and with this new title we want to try to involve also children who, through interacting with their parents, can become more familiar with the art of cooking while also having fun,” declared Laura Maragliano, the editor of the magazine.

Easy to read and to consult, with a wide range of evocative photographs where children are the protagonists, Sale&Pepe Kids provides easy, quick and fun recipes, advice about books and films for children, initiatives from the world of food with reference to children and a column dedicated to games and utensils for little chefs. There is also a page of news and information about the courses of the Cook&Books Academy at the Mondadori Multicenter in Piazza Duomo in Milan.
In particular, Sale&Pepe Kids offers to both kids and their parents sections such as Ne voglio ancora (I want some more), with a complete list of recipes to appreciate with appetising ideas even ingredients that are not so popular with kids; Questo l’ho fatto io (I made this) which provides step by step instructions on how to prepare tasty and amusing dishes for children, and Fatto con loro (Made with them) where children and parents can prepare a wide variety creative food, both sweet and savoury.
In the Giorni speciali section, Sale&Pepe Kids offers a rich selection of ideas for games and recipes for parties and special occasions, such as Christmas and birthdays: Aspettando Babbo Natale also features suggestions and ideas for decorative solutions, to be eaten or to decorate the Christmas tree.

Sale&Pepe Kids is on sale at newsstands from Saturday 26 November in bound format with 100 pages and with a cover price of €4.50.

This week sees the arrival on newsstands of Chic, the new supplement of the weekly magazine Chi, dedicated to fashion and beauty.

“Chic accompanies the reader when she goes shopping; fro fashion and accessories, as well as the choice of a hotel, through the style of the most popular celebrities. And with the taste, the search for elegance that has characterised Chi every week for so many years,” explained the editor, Alfonso Signorini.

In fact the magazine aims to be an authentic shopping guide: exploring the must haves for women’s clothing – such as jeans, the most glamorous boots and the trendiest colours -–, offering suggestions and ideas about what to wear in different moments of the day, with indications about brands, prices, and the addresses of shops and sites where the products proposed can be found and bought.

The cover of the first issue will feature Monica Bellucci, an icon of beauty and elegance, exclusively photographed for Chic by Alì Mahadavi and Ruven Afanador.

“Advertising sales, which have reached 70 pages, perfectly reflect the content of Chic, with a high concentration of fashion and cosmetics clients who have recognised both the innovative approach and the wide and qualified target at which the magazine is aimed,” declared Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità.

The launch of Chic, a free supplement to the entire print run of Chi, will be supported by an advertising campaign planned on Mondadori weeklies, point of sale and titles in the sector.

From 31 October Maria Elena Viola will be the new editor of Tu Style.

Maria Elena Viola, 42, was born in Perugia and has a degree in modern literature. She joined Mondadori in October 1999 and was involved in new editorial projects before being appointed, in April 2008, deputy news editor of TU, which became Tu Style in 2009, after a complete overhaul of the formula.
Viola began her career at Universo, where she worked on the children’s title Magazine and the weekly Viversani&Belli. After also working on a number of women’s titles, including Anna and Amica, in 1997 she moved to Gruppo Editoriale Futura where she worked on the monthly Maxim.

The company wishes to thank Marisa Deimichei for the work she has done over the years always with great passion and professionalism.

A special team of fashion bloggers, an unusual “bubble” structure and a tram that travels through the Fashion District. These are the ingredients of the Grazia.it contribution that from today will cover all of the fashion shows, events and the most exclusive parties of Milano Moda Donna.
The web site of the women’s weekly edited by Vera Montanari will provide live coverage of the main events thanks to a special team of glamorous international fashion bloggers and the correspondents of the 15 titles of the Grazia International Network. The Grazia.it team will give readers, in real time, text and pictures from the backstage areas and parties, “tweeting” live comments and creating a weblog of the entire event.

Along with Tamu McPherson, head of Grazia.it, the team will move for the entire duration of the fashion week to a special “transparent bubble” structure, located in Piazza del Carmine, which will be the nerve centre of the operation and the perfect location for events, initiatives and to share the emotions and passions of the world of fashion.
The special Grazia.it tram will run on the streets of the Fashion District and give readers the opportunity to climb on board the site’s mobile editorial office made up of 10 workstations equipped with WiFi and supported by the Samsung Galaxy Tab, the technology partner of the initiative.
An “IT Girl for a day” contest will be organised on board the tram exclusives open to the authentic fashion addicts who follow Grazia.it.
Along with the Grazia.it fashion editors, the “IT Girl for a day” winners will have the possibility of posing for a special photo shoot, with the support of special make-up by Maybelline NY. Information about how to take part in the contest on board the tram can be found on Grazia.it.

Also, from today, Grazia.it will launch on the site its IT Manifesto, an authentic Decalogue, outlining the fundamental principles that, day by day, underscore the content and structure of the site. The ten points in the IT Manifesto will be published on Grazia.it during the fashion week.
The presence of Grazia.it at the fashion week will include the creative collaboration of the Macs Iotti studio and feature graphic design by Daniele Costa and copy strategy by Tita.

The fashion week sees the return of the Milano Fashion Design, initiative promoted by the Mondadori Group with its celebrated titles Grazia and Interni and with the patronage of the City of Milan municipal council.

After the success of the previous editions, from Wednesday 21 to Sunday 25 September 2011, the spotlight will be on Piazza Liberty, in the heart of the city’s shopping district, where more than 20 fashion labels will present their latest collections with performances and special events.
Milano Fashion Design opens the doors of fashion to the general public, giving normal citizens an opportunity to enjoy spectacular fashion presentations and to enjoy an unmissable show featuring a range of new proposals every day.
All the events will take place at the Fashion House, a specially built stage in the centre of Piazza Liberty, designed by Michele De Lucchi in cooperation with Matteo Vercelloni.

Milano Fashion Design will be officially opened on 21 September by Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità, who declared that: “Milano Fashion Design is an exemplary expression of the contamination of fashion and design. Two qualified interpreters of made in Italy style, Grazia and Interni, will bring fashion to the street providing their know how in producing innovative performances in the heart of the city. With this initiative, now in its third edition, fashion becomes a show to be enjoyed by the general public, for all the citizens of Milan,” concluded Sajeva.

The programme
From 21 to 25 September, from midday until 8 pm, there will be alternating performances in Piazza Liberty by: Accademia del Lusso, ALV Andare lontano Viaggiando, Brema, Camomilla Milano, Cannella, CHÉRIE, Conbipel, Diegom, Eightsin, Il Gufo, Kokka, Luciano Soprani, Mabrun, Malloni, Naturino, Nenette, Paolo Casalini, Rifle, Swissies, Triumph, Woolrich and Yes Zee.
And again for this edition, the main feature of Sunday will be KID’s wear.
The make-up and hair artist area run by Maybelline NY and L’Oréal Professionnel will be visible to all. In fact, Milan will be able to watch highly professional make up artists and expert hair stylists at work. Every morning the professional make-up teams from Maybelline NY will share with the visitors of the Fashion House the experience of a model look and between one performance and another offer make-up lessons.

Special events
There is also something new for young people who dream of a future in the world of fashion: for the first time, at the Fashion House, there will be a show of creations by emerging talent from among the students of the Italian branches of the Accademia del Lusso (Wednesday 21 September at 5 pm).
On Thursday 22 September at midday, the boatbuilder Fiart Mare will present a preview of the Epica 58 and Seawalker 33 models, with a discussion, moderated by Paolo Liguori, on Italian excellence in fashion, design and boatbuilding, in collaboration with Interni on Board.
On Friday 23 September from 7 pm, R101 will be the star of a special evening, in collaboration with Peugeot, thrilling the audience with music, entertainment and guest stars. Chiara Lorenzutti, the voice of R101, will also present the fashion performances.
Banca Intesa will promote an original event that will take fashion into an unusual context and great design, a new flagship store. In fact, on Friday 23 at 2 pm Yes Zee will present a preview of their performance at the new branch of Superflash in Via Torino 21.

The partners
Milano Fashion Design has been realised with the support of Peugeot (main partner), that will make five courtesy cars available for the protagonists of the initiative and present a preview of the model from the limited series Asphalt.
Motorola will introduce the audience to the new tablet XOOM, ATRIX smartphone and GLEAM telephone, while Cadey will present its anti-oxidant cream Staminaline to the people of Milan. Also on the occasion, Dr Scholl will launch it new Pocket Ballerina Party Feet. The watchmaker Ice Watch will be on the Fashion House stage with its latest range in original packaging.
The Fashion House will be furnished by Calligaris with the following products: a Basil chair, a Anais chair, a Lib bookcase, a Timeless sofa, a Tower table. The catering will be managed by Visconti Banqueting. The tent-structure of the Fashion House is by Tensostend.

Milano Fashion Design is an event produced by DPR Eventi.

On newsstands from tomorrow – 15 September – Donna Moderna Wellness, a new monthly from Donna Moderna.
The magazine, edited by Patrizia Avoledo and Cipriana Dall’Orto, is the first popular magazine dedicated to the ecology of mind and body. In fact, the title will respond to the increasingly common need to find a healthy and harmonious lifestyle to maintain your health and take care of yourself in a gentle manner by exploiting the personal resources that all of us have.

“Donna Moderna Wellness is the result of the evolution of Donna in Forma,” explains editor Patrizia Avoledo. “We are fed up with making sacrifices, at the table or in the gym, and the resulting frustrations. Today everyone is looking for an integrated lifestyle, with an appetising but healthy diet, constant and pleasurable movement, sound sleep, the use of non-aggressive therapies and a psychological balance to help us stay well,” Avoledo continued. “We are used to listening to our bodies only when we are not well. We have turned this perspective on its head: we listen to what our bodies and minds are telling us about our wellbeing,” the editor concluded.

Donna Moderna Wellness is divided into five sections: ‘You are what you eat, ‘Get moving, ‘Discover real beauty, ‘Take care of yourself, naturally’ and ‘Create your fashion’.
Great attention is given to advice concerning bio diets, the latest trends in physical exercise and beauty facilitated also by soft treatments. Extensive space will also be given to natural approaches to prevention and health care, once a niche interest but now an authentic market area in expansion.

“Today’s women want the truth, about products, about news, about advice,” claims Cipriana Dall’Orto, co-editor of the magazine. “In line with the new Donna Moderna, which has made this ‘truth’ its rallying call, Donna Moderna Wellness will dismantle commonplaces and bad habits. So we will audaciously swim against the tide, for example, by not talking about diets and calories, or obsessive search for a type of beauty that ends up making everyone the same. Rather, we will help, dare we say we will ‘educate’, women to find a lifestyle that fits them and that takes account of their real needs, without false myths or illusory expectations. And all with the help of qualified experts,” concluded, Dall’Orto.

Donna Moderna Wellness will launch with a very modern design that is essential and where colour is used to highlight the different topics. It will not use stock photos, but candid photos of celebrities in their ‘real moments’ in order to exploit that mischievous game of identification and consolation that women like so much.

“As happened with the evolution of Donna Moderna also with the new Donna Moderna Wellness, the attention and interest of advertisers has been very high and the results in terms of advertising significant, declared Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità.“The first issue will include some 63 advertising pages, 55% more than last year and with double the revenues. We are extremely satisfied also with the results for subsequent issues, which are ahead of our expectations,” Sajeva concluded.

The staff of Donna Moderna Wellness will include a ‘ecopass stamp’ for discoveries and products particularly effective for the mind and body.
Special columns will also be introduced for what’s new and the need to do, in just a few minutes, something “good” for yourself.
The central. Four-page insert, features a quick and useful mini-course to discover how your mind and body react to certain situations, immediately, after a month, after a year; for example, “What happens …”, if you smoke, sleep well, eat too much and many more.

Donna Moderna Wellness will be a monthly supplement to Donna Moderna from Thursday 15 September.
In support of the launch of the magazine a campaign has been planned using various media: Mondadori magazine, the web, social networks and POS.

Gruner+Jahr/Mondadori has launched a new product with the Focus brand in the Italian magazine market dedicated in particular to children who love animals.

The title is called Focus Wild and the monthly makes its first appearance on the newsstands on Tuesday 26 July. The magazine is edited by Vittorio Emanuele Orlando, head of the children’s and young people’s area of Gruner+Jahr/Mondadori (Focus Junior, Focus Pico e Focus Geronimo Stilton).

Focus Wild is aimed at children between the ages of 10 and 14 with a passions for the world of animals in general. The new title is divided into two main areas: the first is the section entitled Mondo, where readers can admire high quality images and reports about animals and their behaviour, interviews with well known personalities and a range of interesting curiosities. The second section, entitled How-to, features pages dedicated to looking after domestic pets.

“With this new product,” underlined Fabienne Schwalbe, managing director of Gruner+Jahr/Mondadori, “the recognised authority of the Focus brand will be able to satisfy the needs of a market that, until now, was not catered for in print. The launch of Focus Wild, with its innovative approach, puts us again in step with the times and tastes of our targets and confirms our absolute leadership in the kids’ edutainment segment.”

“Focus Wild,” added Vittorio Emanuele Orlando, “is a magazine that, as well as presenting the wonders of the animal world, also features surveys and reports on environmental problems and suggests a number of ways in which “you can do something”. In fact there are a great number of kids who are passionate about animals and want to get involved personally. This magazine is for them.”
With 68 pages and in the 22 x 28.5 cm format, Focus Wild will have a cover price of €3.50, and a print run for the launch of 150,000 copies.

The launch of the new title will be supported by a major advertising campaign on Mediaset channels, as well as digital and satellite channels aimed at children, ad pages in both Gruner+Jahr/Mondadori and Mondadori titles and point of sale posters.

Advertising sales are being managed by Mondadori Pubblicità.

Donna Moderna, the women’s weekly edited by Patrizia Avoledo and Cipriana Dall’Orto, is changing and launching, with the edition on the newsstands from tomorrow, a new way of bringing fashion and beauty to its readers, making “ordinary” women, with all their good points and imperfections, the protagonists and part of the daily life of the magazine’s readers.

So, it’s goodbye to models on the cover: from tomorrow Donna Moderna will turn its lights on mothers, wives, working women and businesswomen, who best reflect the needs and emerging values of Italian women. Pleasant women, of all ages, origin and size will become the protagonists of the weekly’s fashion and beauty features. Students, career women, ordinary people – immortalized by top photographers, including Fabrizio Ferri, Gianpaolo Barbieri and Carole Bellaïche, will make it increasingly ‘possible’ to realize the dream of wearing a nice dress and posing for an exclusive feature on the latest beauty trends.

A radical change determined by the need to be ever closer to its readers, their expectations and providing a response to the growing demand for truth, even when the issue is fashion and beauty, as well as the emergence of new targets, the request for personalised contacts and the affirmation of a new pride in being a woman.

Every week a ‘real’ woman will appear on the magazine’s cover. Beginning tomorrow with three women, mothers and wives, but above all workers and business women, who have exceptionally accepted to pose for Donna Moderna: Antonella Rana, Olivia Toscani and Deborah Orlando.

To become one of the protagonists of forthcoming issues of the weekly, Donna Moderna is also launching online an open casting for “real” women across Italy: to take part it is possible to upload your photo and video on www.casting.DonnaModerna.com (from 30 June 2011).

“Donna Moderna is not giving up its mission: to make the lives of its readers easier, it will remain a ‘problem solving’ magazine, but, for this, we need to be able to respond to signals of change, which are increasingly rapid, in the lives of women. Grown up women, confident, demanding and keen to be protagonists,” declared Patrizia Avoledo and Cipriana Dall’Orto, the editor and co-editor of the weekly.

TeleNav (NASDAQ: TNAV), one of the largest global wireless location-based services providers, and the Mondadori Group, the largest Italian publisher of books, magazines and advertising, today announced the launch of Panorama Drive, a new GPS navigation service for the iPhone. Panorama Drive carries the same brand name as Panorama Magazine, one of Italy’s most prominent weekly magazines and a publication owned by Mondadori. The service is available immediately on the iTunes App store for €3.99 per week and is the only Italian GPS navigation app for the iPhone that can be purchased through a weekly subscription. However Mondadori offers a one-month trial promotion period to allow users to
download the app for free and let them familiarize and appreciate all the features of it for an entire month at no charge.

Panorama Drive is similar to personal GPS devices or in-car GPS navigation systems, but is conveniently available directly on the iPhone. Features include:

• Full-color 3D moving maps with voice and on-screen turn-by-turn driving directions – Just like an in-car navigation system, the 3D maps turn, move and stop along with the driver, while also displaying a realistic image of the streets the driver is approaching and passing. While driving, users get up-to-the minute voice and on-screen guidance, including street names, and will automatically be re-routed if a turn is missed. Navigation can be provided in either landscape or portrait mode.

• Automatic map updates – Users never have to worry about updating new map information or having to pay for map updates. This is included for customers automatically and at no additional charge.

• iPod integration – Customers can listen to music while they receive directions from Panorama Drive. In addition, enhanced iPod controls offer the ability to search through songs, artists, etc.from within the app.

• Shake to Go – For quick and easy directions to their home address, users simply shake their iPhone while using Panorama Drive and the service will launch the route.

• Business Listings/Ratings and Reviews – Users can look up more than five million businesses and services, including ATMs, restaurants, hotels and petrol stations, and easily navigate to them with the click of a button. Panorama Drive also includes business reviews and ratings so that before users head to a restaurant or make a reservation at a hotel, they can see how it was rated and reviewed by other people.

• Speed Limit Display and Alerts/Speed Cameras – The service includes speed limit information and provides visual and audio alerts if the limit is exceeded. Panorama Drive will also alert drivers when they are nearing a speed camera.

• Customizable route options – Users can customize their route types by choosing to avoid toll roads, using pedestrian mode for navigation while walking or setting the map display colors to a “nighttime” mode for easier viewing at night.

• Pedestrian mode – Users can use Panorama Drive for their iPhone to navigate European cities such as Rome, Milan, Paris and more on foot.

“The system developed by TeleNav offers such a wide range of services with such an immediate and user-friendly interface that we had no doubts about the choice of partner for the launch of this new application for our Panorama brand,” declared Roberto Sicardi, Head of Properties of Mondadori Digital. “With Panorama Drive iPhone users will be able to use a new sat nav system that uses the very latest technology and is guaranteed by a highly prestigious brand,” Sicardi concluded.

“Partnering with Mondadori provides TeleNav with an opportunity to share our application with iPhone customers across Italy while leveraging the strength of the Panorama brand,” said Ian Tredgett, director of business development for TeleNav’s European operations. “We are thrilled to partner with Mondadori and look forward to working with them to promote this service with their readers across the country.”

Panorama Drive is available in Italian and includes maps and business listings for 24 Western European countries.