Italian magazines

This year seasonal greetings are in Sorrisi. From today TV Sorrisi e Canzoni has made available to readers and fans on its web site Sorrisi.com 15 digital greetings cards exclusively designed by some of the most popular faces from television, music and the cinema for the new edition of the charity project “Auguri d’artista”.

The 15 personalities who have taken part in the initiative include leading actors, musicians and TV presenters, such as Christian De Sica, Lino Banfi, i Pooh, Max Pezzali, Ezio Greggio, Gerry Scotti, Alessandro Siani, Antonio Ricci and Benedetta Parodi; as well as Manuela Arcuri, Tiziano Ferro, Gabriel Garko and new entries such as The Kolors, Il Volo and Kekko from the Modà.

Each of them has given their personal interpretation of the Christmas theme in the form of a drawing, a dedication, and cartoon or other original and self-produced contributions. All of which can be shared on social networks with friends and relatives wishing them well while also doing good.

The initiative offers an opportunity to send Christmas greetings in a truly special way and to contribute to the collection of funds on behalf of AIRC – Associazione Italiana per la Ricerca contro il Cancro (the Italian Cancer Research Association).

Fans and readers of Tv Sorrisi e Canzoni can choose for free on Sorrisi.com, using the address cartoline.sorrisi.com, one of the 15 greetings cards produced by their favourite star, and send them by email or share them of social networks (Facebook, Twitter). Sorrisi will donate 10 cents to AIRC for each card sent.

The biggest fans can also obtain the original drawing by the participating artists by taking part in the charity auction that Sorrisi.com has devoted to the project in cooperation with Charitystars.com, the platform that supports non-profit organisations in the collection of funds with the help of celebrities.

Now in its third year, “Auguri d’artista” will for the first time be entirely digital and on social networks, making the project even more immediate and accessible, thanks to the strength of multimedia and the Sorrisi brand, which has always been a unique point of reference in the world of show business for its exclusive and privileged relationship with it leading protagonists.

“I struggled to win. And I won “, there is all the pride of an extraordinary woman behind Donatella Versace’s words, the first female face ever to end up on the cover of Icon, the Mondadori Group’s men’s magazine, edited by Michele Lupi. To whom the vice-president of the Milanese fashion house tells the story in his new issue on January 9th, just a few days after the award ceremony as Fashion Icon Award by the British Fashion Council, and forty years after the company was founded.

The new issue of Icon – which on January 9th will be distributed with a special activity at the central station of Milan and that of Firenze S. Maria Novella in favour of the departing and arriving trains in Florence for Pitti – confirms the continued growth of the magazine, which recorded a 10% increase in advertising sales in 2017 compared to the previous year (source: Nielsen Jan-Oct. 2017). A positive result in contrast to the market of reference (men’s magazines) which marks almost -3%. Advertising sales were also very good for the new issue, which stood at around +10%, with a consolidation of special projects and digital performance.

The second edition of Panorama d’Italia, the tour made by Panorama, the newsmagazine edited by Giorgio Mulè, which this year ran from March to November taking in ten Italian cities, to recount the best of Italy directly from the territory, has closed with record numbers.

Panorama’s live & media experience reached 4 million people, including readers, web users and direct participants of the tour. The objective of the tour was to open a dialogue with citizens and to establish a link with the excellence of Made in Italy in the world of business, the economy, culture and food, through a programme of initiatives and events open to everyone.

All the numbers of the tour were up on the first edition held last year: 110,000 people physically turned out at the appointments; community members on social media totalled 276,500, with a total of 2,780,00 views on Facebook alone. As well as 375 guests and speakers, 500 media mobilized, 191 entrepreneurs engaged in roundtable discussions with the participation of 600 companies, including 180 innovative start-ups, 15 universities and a total of 37 sponsors.

There were also prestigious institutional interventions: from the “blessing” of President Sergio Mattarella who gave the inaugural address at the tour’s start from Naples and a final greeting during the final stage in his hometown of Palermo: “Italy must start again from Italy,” the President said, “in order to have a voice in Europe and in the world, where it’s needed.” Moreover, the various stages of the Panorama tour of Italy was attended by national officials of high standing: 6 government ministers, 8 Regional Presidents and 8 mayors, all of whom met citizens during public events on current affairs. After the opening stage in Naples, the tour visited Vicenza, Pisa, Varese, Matera, Trento, Spoleto, Modena, Bari and Palermo.

“To report on on the best seen close up, in all the areas that make our country unique: this was our mission,” said the editor of Panorama Giorgio Mulè. “We tried to do it with all our strengths, offering 400 pages of the magazine, and 160 hours of live streaming, taking up the invitation of President Mattarella to recount the beauty that is there. The numbers and enthusiasm that we have encountered tell us that we succeeded. And this is why Panorama d’Italia is an experience that must not and will not end here. We will start again next year with a new adventure visiting 10 other cities, because there are still so many treasures in this great country, that are worth is worth recounting from close up,” said Mule.

A number of protagonists from world of music and entertainment accompanied Panorama’s journey through Italy from north to south, including Fedez, J-Ax, Edoardo Bennato, Il Volo, Malika Ayane, Mara Venier, Lino Banfi, Nino Frassica, the guys from Braccialetti Rossi and many other guests from the world of film, TV, theatre, literature and art.

And art itself was the great protagonist of the keynote address made by Vittorio Sgarbi, at the Capodimonte Museum in Naples, the Teatro Politeama Garibaldi in Palermo, the Petruzzelli in Bari and the Gian Carlo Menotti in Spoleto, among others. Culture was a running theme, with special attention given to books, that were a constant feature of all stages: indeed, Panorama gave a gift of books to four schools in each city, the selection earned by the students who were best able to explain why book’s are important; or presented by the authors themselves, including Valerio Massimo Manfredi, Nicola Lagioia, Maurizio De Giovanni and many more.

Many companies also embraced the spirit of the tour and followed Panorama on its journey, both accompanying the entire project and with both targeted events on one or more specific stages: companies who created, together with the magazine, an opportunity for a qualified encounter with their public. The main sponsors of the entire tour were: Autostrade per l’Italia, Banca Mediolanum, EICMA, Enel, Eni, Grana Padano, IBM, Invitalia, MSC Cruises, Università Telematica Pegaso, in addition to the charity partnership with the Lega del Filo d’oro.

Panorama d’Italia was developed in collaboration with The Triumph Group International, for executive production, organisation and logistics, while the digital platform and strategy were managed by H2H.

Salepepe.it launches Veg, a new vertical channel devoted to the world of vegetarianism and much more: a space full of recipes and information that expands the offer of Mondadori’s food portal, one of Italy’s most authoritative sources in the sector and top of the list among magazine publishers in Audioweb’s Food&Cooking ranking, with over 1-4 million unique users and a monthly average of more than 5.3 million page views (source: Audiweb View – Total Digital Audience September 2015).

«Salepepe.it Veg has been created in response to the latest digital trends which show that, in the food area, there is a growing interest, among both consumers and companies, in a more healthy diet aimed at wellbeing», declared Daniela Cerrato, Mondadori’s digital manager. «A project that aspires to become the point of reference on the web for all-round healthy eating and that is encapsulated by the expression “Beyond Veg” ».

The channel is characterised by high impact visuals and new editorial modules based around imaginative storytelling: from the homepage, which opens with a feature based on images and recipes that immediately identify the wealth of content of the stories, to the inspirational moodboard, with more new suggestions.

Salepepe.it, which is already familiar to and appreciated by readers, presents a new channel devoted to the world of vegetarianism offering a carefully selected range of high quality content, based on the experience and authoritativeness of the magazine Sale&Pepe, and its spin-off Sale&Pepe Veg. Recipes, themed menus and editor’s pick, step-by-step photo galleries and “how to” videos that accompany the reader through each phase of the preparation of the recipes and facilitating its successful completion.
Plus, vegetarian recipes are indicated with graphic icons to provide the nutritional information and respond to different dietary needs so that users can cook with greater awareness.

To mark the launch of the Veg channel, Salepepe.it will also present a number of other new features to enhance even more the site’s thousands of recipes: starting with a new navigation menu and a design that is more mobile first, for a more standardised user experience across all devices; to a new way of correlating content to facilitate the consultation of recipes, new tools such as the “shopping list” and the possibility to share recipes on a mobile device, also using WhatsApp.

The third international event for What is Best – Who is next 2015 will take place on the occasion of the Miami Art Week and the 100th anniversary of Miami Beach, during which INTERNI, the magazine that for over sixty years has been an international ambassador of Italian creativity, will, from 2 to 5 December, present INTERNI ART DESIGN MIAMI, a series of encounters, at some of the most representative Flagship Stores of Italian design in Miami. The events have been organised in collaboration with the Salone del Mobile Milano, the world’s leading furniture and design fair, and ITA-Italian Trading Agency.

After the events organised in New York (May 2015) and London (September 2015), INTERNI has invited some of the world’s most renowned architects to discuss the culture and know-how of the Italian furniture design industry with leading players from the worlds of art-design, interiors and architecture.

“The borders between the arts are increasingly open and flexible and the exchange between creativity and industrial reproduction, a stylistic marker of the current historical period, is generating a theoretical and cultural debate that involves the worlds of art, design and architecture,” said Gilda Bojardi, editor of INTERNI. “Engaging in all-round design means communicating in a creative way in all environments and Miami, with its cultural life, its architecture and the construction sites of big international architectural firms is an open-air demonstration design of this scenario,” the editor concluded.

The calendar of events of INTERNI ART DESIGN MIAMI features four appointments: starting on Wednesday 2 December, at 12.00 with Bernardo Fort-Brescia, Arquitectonica, in a discussion with Gilda Bojardi, at Scavolini, and then at 6.00 pm with Allan Shulman, from Shulman & Associates, at Bisazza. On Friday 4 December at 6.00 pm it’s the turn of Carlo Ratti, from Carlo Ratti Associati, at Anima Domus + Clei. And, finally, on Saturday 5 December, at 6.00 pm a discussion with Jacqueline and Carlos Touzet, from Touzet Studio, at Calligaris.

At the end of each discussion guests will be offered an aperitif based on typical Italian products.

For more information please go to www.internimagazine.it

How I feel is the title of the first short film produced by Grazia – the women’s weekly edited by Silvia Grilli – along with a team of creatives and in collaboration with OffiCine. The film will be presented on Monday 30 November with its web premiere on Grazia.it at 8.50 pm and at 7.30 pm with an exclusive party at the Samsung District in Milan.

The event has been organised thanks to the collaboration of BioNike, a leading Italian company in the skincare sector, that supported the project and will manage the make up of the protagonists of the evening.

Special guest at the event at the Samsung District will be the actress Valeria Bilello who has been involved in a number of IED projects and she will feature on the cover of the next edition of Grazia, on newsstands from Thursday 3 December.

How I feel was conceived by Silvia Grilli who commissioned OffiCine, the film training laboratory run by Anteo Spazio Cinema and the Istituto Europeo di Design, to produce the short film. In turn, five young creatives were selected to make the film: Marco Gradara as director, Federico Farci as film editor, Diego Diaz as director of photography and Fabiana Maria Lavezzi as producer, all from the OffiCine Advanced Training Laboratory, FashionFilmLab, under its artistic director the filmmaker Marco Pozzi. The screenwriter, Alessandra Salvoldi, was selected in a contest which attracted entries from hundreds of Grazia’s readers.

The film begins with a man and a woman sitting facing one another, they are about to eat, but something happens and an animated discussion ensues. It seems as if, sooner or later, one of the two will start an argument, but then something else occurs. And it is no longer so sure that it will end badly.

“I was faced with a number of scripts and I chose this one, but I asked that it be interpreted with the passion evoked by the rapid changes in the mood of the protagonists, from anger to tenderness to sensuality,” declared Silvia Grilli, editor of Grazia.

OffiCine followed the five young selected creatives for a month in the development, shooting and editing of the film, along with the selection of the actors, locations, the right lighting and photography, while the team from Grazia met with the crew at various stages of the production.

The film’s characters are played by French actress Caroline Bourg and the Italian actor Alessandro Mor, who has studied at the school of the Piccolo Teatro in Milan.

The hashtag for the initiative is: #graziafilm.

Saturday 14 November, at 8.50 am, sees the launch of the new edition of “In Forma con Starbene”, the Canale 5 programme devoted to health, medicine, psychological and physical wellbeing and the quality of life, presented by Tessa Gelisio.

The first new feature of this edition is in the name: in collaboration with Starbene, the Mondadori health and wellbeing title for the whole family, that will make available to the TV programme the magazine’s network of experts and the Starbene.it web site, to provide answers to a wide range of issues of interest.

“For the first time Starbene will bring its content to television along with its trusted team of experts who already provide answers to web users free of charge through the esperti.starbene.it service,” said Annalisa Monfreda, the editor Starbene. “After the magazine, the web site and a large number of events around the country, television will become a fourth channel for our brand, offering the possibility to experiment with a new language and make good use of the skills and experience of our experts.”

Eating and dieting, allergies and healthy living, cellulite, sexual problems and seasonal disorders will be the topics at the centre of the new edition.

Each subjects will be treated with scientific rigour but in a clear and accessible language for viewers. Both inside and outside of the studio, sector specialist will contribute on issues related to diet, fitness and health.

The successful components of previous editions will also return, enhanced this year by a series of new features:

• Zumba: every week the programme’s cameras will follow a zumba class, the famous Colombian fitness dance, under the direction of instructor Vicky Zagarra.
• Diet coach: for 3 episodes specialist dietician Lorena Marseglia will highlight the importance of this new figure for those who want to lose weight.
• Cookery school: doctor and dietician Carla Lertola and biologist chef Fiorenzo Frumento will prepare light recipes that don’t abandon taste.
• Sound sleep: advice for sleeping well, linked to diet, typical situations such as pregnancy and respiratory issues, as well as made to measure suggestions for all age groups.

As always, “In Forma con Starbene” will present the latest developments in health and fitness, visiting leading wellbeing centres, spas and clinics offering special cures and also company’s that have distinguished themselves for the effectiveness of their products. The programmes fixed guests will include Santo Raffaele Mercuri, head of the Dermatological Unit at the San Raffaele Hospital in Milan and odontologist Giovanni Bona.

“In Forma con Starbene” is also present on leading social networks with an official profile on Twitter @In_formaTv and an official page on Facebook.com/InFormaconstarbene offering information, previews, background detail, videos and backstagematerial.

On newsstands on October 15th, the new issue of Icon Design, magazine the design, architecture and interiors magazine, a spin-off of Icon, Mondadori’s upscale male fashion and lifestyle title, edited by Michele Lupi.

Following the success of the first issue, published in April as a free supplement with Panorama to mark the Milan Design Week, the magazine will now hit the newsstands as a stand-alone title with a launch price of €3.50. After three weeks on newsstands, it will then be distributed as a free supplement with Panorama from 12 November, in addition to targeted distribution at a 150 design and fashion showrooms and luxury and super luxury hotels in Milan.

Once again the focus of Icon Design is the stories behind the objects, homes and cutting edge design projects, covered in the now consolidated Icon style, with a special focus on the development of some of the design world’s most creative personalities: architects visionaries, as well as great photographers, artists and designers of outstanding talent, among the most original creations from around the world.

The cover story of this second issue of Icon Design features Martino Gamper, the Italian interpreter of artisanal design 2.0, who, from his studio in London, discusses how the design profession must keep freedom, curiosity and research at the core of its vocation.

On the advertising front, the new issue of Icon Design has had an excellent response from the market with 77 pages and the inclusion of over fifty leading Italian and international brands from the ‘living’ and other sectors. The launch will coincide with the Milano Design Film Festival (for which the magazine is a media partner), at which the editor Michele Lupi will present, on, 18 October at 6 pm at the Anteo Spazio Cinema, the film Andermatt – Global Village by Leonidas Bieri, selected, in collaboration with Samsung, among the films on the festival programme.

Flair, the upscale women’s magazine of the Panorama system, edited by Michele Lupi, evolves in terms of content and format with an even more engaging personality. From the issue published on 24 September, the magazine will appear a more pop, creative and lively layout, a simpler structure and a broader format, the same as Icon.

Changes that confirm the magazine’s upmarket positioning, while at the same time projecting it towards a wider and more immediate use.

Flair is an authentic creative hub capable of uniting around the title some of the most important international talent and new generations of creatives in photography, fashion and writing, who now extend their scope to celebrities and top models alongside the usual cover models. Indeed photography remains a major focus of the magazine and Flair will continue to work with leading international artists as well as continuing to discover and develop emerging talent from both the international and Italian scene.

There is also a reconfiguration of the content with more space, in terms of quantity and quality, in fashion and beauty in the first part of the magazine and a rationalization of the various sections. The main fashion stories section opens with a hard cover on which the subject of the cover of Flair is reinterpreted by different artists. Even greater attention is devoted to fashion brands, with an appreciation and enhancement at the level of styling of the peculiarities of each designer, in order to offer readers a sophisticated and complete experience style experience.

The protagonist of the new issue are the iconic model Mariacarla Boscono, who is featured on the cover, the Hollywood actress Amber Heard and Wanda Ferragamo, a legend of Italian elegance. Alongside pictures by international photographers like Ezra Petronio, space is also given to masters of creativity such as Elaine Constantine and Nobuyoshi Araki; while for fiction, Flair spoke to Jonathan Franzen about his new novel just published in America.

2015 is a year of evolution for Flair that began in February when it became a stand-alone title, sold separately from Panorama for the first three weeks of availability at a cover price of €3.50, before being offered in combination with the weekly in the last week of the month of reference, at a combined price of €3. The magazine’s international distribution continues to expand (already launched in January 2015 with text in English) at major newsstands and airports in Paris, London, Berlin, New York, Los Angeles and Seoul. The luxury edition will also be available at some of the world’s most prestigious bookstore, such as Colette in Paris and My Boon and Boon the Shop in Seoul.

After New York, from 19 to 27 September, London will host the second of INTERNI’s International Design Appointments, What is Best – Who is Next. INTERNI, the interiors and contemporary design magazine edited by Gilda Bojardi, has been for over sixty years the voice of Italian design and is presenting “INTERNI Design Aperitivo”: a cycle of events to openly debate international design and Italian business in collaboration with the Salone del Mobile.Milano, the most important international furniture and design fair, and Ice-Agenzia.

These public events will be held in the flagship stores of some of the most interesting Italian brands, which will be transformed for the occasion into authentic stages where the guests – including some of the most important international studios based in London – will talk about their design philosophies as compared with the knowledge and history of Italian design.

“The protagonist of these conferences is design, in the sense of a universal language for contemporary living,” said Gilda Bojardi. “We are facing a more open concept of living that permeates every area of the city, both public and private. If the twentieth century was the century of modernism, the twenty-first century is opening up to new languages in which individual values are moving in the direction of a search for more widespread wellbeing. A mission that is easily recognizable in both furniture design and in the creative world, where architects and designers are interpreting highly innovative solutions in line with their own philosophical and design vision,” the editor concluded.

For full details and a complete list of the events, please go to: www.internimagazine.com.