Mypersonaltrainer

Segrate, 27 May 2019 – Starbene and Mypersonaltrainer, the Mondadori Group brands that are points of reference in the world of wellness, are launch the first edition of Milano Wellness Weekend, a three-day event featuring free medical advice, encounters with exceptional guests and yoga training, aimed at all-round wellbeing for the whole family.

Prevention, a healthy diet, beauty and physical exercise will be the protagonists of this initiative, which is also supported by the City of Milan and open to the public and which will take place from 31 May to 2 June at the Fondazione Riccardo Catella, a body that since 2007 has promoted a culture of sustainability in urban development through projects to enhance public spaces and green areas.

The project is the result of the success of other initiatives dedicated to wellness organised by Starbene in Milan and Salerno, with over 4,000 visitors, and that this year will be enriched by the collaboration of Mypersonaltrainer.

The philosophy of healthy living and taking care of oneself as a lifestyle choice is the main guideline for the event, in line with the mission that the two Mondadori Group brands pursue every day, reaching an overall audience of 13 million users.

The main focus of the Milano Wellness Weekend will be the Wellbeing of the Senses, featuring experiential paths, medical advice and fitness, in collaboration with partner companies such as: Gruppo Ospedaliero San Donato, Perfetti Van Melle, Scholl, the Croatian Tourist Board, Incarose, Citrus l’Orto Italiano, Compagnia Italiana Sali, Deisa Ebano, YogaEssential, Voden, Ad Pharm, Orthesys and Tatadok.

Programme

With activities organised from 2 pm until 7 pm on the Friday, and from 10 am until 7 pm on the Saturday and Sunday, the programme will feature:

• Free medical advice: where it will be possible to book a free appointment on the Starbene and MyPersonalTrainer site with a doctor from the Gruppo Ospedaliero San Donato, Italy’s leading healthcare group with 18 hospitals in the Lombardy and Emilia Romagna regions. Available for consultations will be a nutritionist, a dermatologist, a gastroenterologist, a gynaecologist, a cardiologist and neurologist.
• Talks: conducted by experts from the editorial teams of the two brands dedicated to the importance of prevention and healthy lifestyles, with special guests including Paolo Veronesi, director of the surgical oncology division at the IEO Istituto Europeo di Oncologia; Johanna Maggy, pilates instructor and holistic coach; Mara Navarria, world champion fencer, along with Alessandro Vergendo, human resources facilitator; Attilio Speciani, a specialist in clinical allergology and immunology; Nicola Sorrentino, specialist in food science and dietetics; Terenzio Traisci, a good mood psychologist; Pier Mario Biava, doctor and researcher of the Multimedica Institute of hospitalization and care; Anna Seddone, creator of the Full-Breathing method, instructor at the Apnea Academy and former member of the Italian freediving team and Joanna Hakimova, founder of Natural BioLifting, biologist, and a specialist in bioesthetics and natural medicine.
• Wellbeing: an experiential path associated with the five senses. Starting with hearing with a mindfulness corner, with exercises associated with listening to music with soothing and relaxing effects and guided meditation lessons; sight involving a fundus test and for taste a sensorial experience; for touch it will be possible to have a skin hydration test and get beauty tips for the skin; finally for smell, a phyto-aromatic test will demonstrate how the anti-inflammatory properties of essential oils can offer a valid response in the treatment of allergies.
• Fitness and prevention: functional training for the wellbeing of the entire sensory sphere, such as yoga classes, in collaboration with YogaEssential Milan and yoga teacher Martina Sergi, accompanied by a prevention corner with postural analysis and a biometric assessment of weight, blood pressure, fat and lean mass and heart rate.
• Kids Area: activities and labs for younger visitors and a corner dedicated to diet, in collaboration with Gruppo Ospedaliero San Donato.

An advertising campaign in support of the  Milano Wellness Weekend initiative has been developed by Wavemaker Content (the WM team that oversees the conception, creation and management of cross-channel content) across a range of media: newspapers; the magazines of the Mondadori Group; radio, with commercial on Radio Italia, R10 and Radio Monte Carlo; and social media, in particular on Facebook; iDD Magazine, the DOOH (Digital Out of home) circuit, that combines  advertising with the editorial content of Mondadori’s  lifestyle titles.

The event is curated by My Events.

For a full programme, info and enrolment: starbene.it and mypersonaltrainer.it

The Mondadori Group continues to pursue digital innovation. The leading publisher for the passions and interests of Italians currently attracts 26.5 million unique users per month (Source: Audiweb, November 2018) and a competitive positioning that makes it a leaders also in social media, with a total of 26.3 million fans through130 profiles.

Every second 300 new users visit a Mondadori Group site 14 people interact on the brands’ social network pages.

OUR STRONG POINTS

• Video factory: an annual production of 10.000 videos 4 different formats, generating over 200 million views per month.

• People: an internal team of 180 talents, including content editor, videomakers, cooks, product designers and data scientists.

• Innovation is in our DNA: from proprietary semantic search engines to Altervista, Italy’s leading blogging platform prima. Mondadori is also among the first Italian publishers to test and adopt innovating conversational interfaces, such as chatbots, intelligent speakers and connected devices.

CONTINUING TO EVOLVE OUR PRODUCTS

The development of languages and engagement systems for users, from the use of video to the valorisation of new web-based talents such as influencers and YouTubers, to the control of all of the touchpoints: our business models makes it possible to respond to new challenges and development opportunities, while constantly focusing on the real needs of users.

Today, our brands are authentic multimedia systems ranged across print, the web, social media, apps, smart speakers, TV and events.

In 2019 the evolution of our products will affect some of the iconic brands in the high-value vertical markets: food, women, beauty, health and wellbeing, design, male lifestyle.

FOOD

Giallozafferano:

• From April, a new look for the web site and a new Giallozafferano Benessere channel, with over 4,000 recipes, enhanced with information about nutritional values and calories.
• The first vocal site with integrated Google Assistant.
• The first on vocal devices: Google Home, Amazon Alexa’s Echo Show, Samsung’s Bixby.

WOMEN AND BEAUTY

Donna Moderna:

• Donna Moderna Beauty: a new social magazine will be launched after the summer dedicated to the world of beauty and conceived by millennials for millennials, with the special participation of Beauty Influencers.

HEALTH AND WELLBEING

Mypersonaltrainer:

• a complete overhaul of the site affecting all of its touchpoints from September.
• A new series of videos involving Fitness Influencers.

MALE LIFESTYLE

Icon:

• A new format for the site from March: ideas, inspirations and and models, with the style and shopping guides that today’s man needs.
• Icon Wheels: the creation of a new channel dedicated to luxury and exclusive car.
• Fashion, beauty, grooming, how-to-spend with videos, tutorials and a selection of the best products.

DESIGN

Icon Design and Interni:

• A restyling of the sites to coincide with Milan’s Design Week 2019.

Further success for the Mondadori Group in the digital area as it is confirmed as Italy’s leading publisher in the list drawn up by Comscore. According to the figures for November 2018, the audience of the Mondadori brands reached 30 million unique users per month, an 11% increase on the previous year.

In a market in which the digital population is constantly expanding, Mondadori’s reach is conformed as the most extensive among Italian publishers (75%): with three out of four people visiting the Group’s sites and using a unique offer of quality content.

A breakthrough to which a special contribution has been made by the success of some of Mondadori’s strongest brands, which provide a prompt response to the needs of the population by covering a range of interests in the areas of food, beauty and wellnes.

These include, Giallozafferano, the point of reference for Italian food lovers, with a peak audience of almost 16 million unique users per month; Donna Moderna, which, with over 13 million unique users per month, confirmed its position as the publishing network of reference for women in Italy; Starbene, which, along with Mypersonaltrainer, is the leader in the world of health and wellness, reaching 10 million unique users per month.

Mondadori starts the new year also as the leading publisher on social networks, thanks to a fan base across the Group’s 100 social media properties that have an overall total of 26 million fans on Facebook, Instagram and YouTube.