Martina Donati named new Fiction Publishing Director of Sperling & Kupfer, Piemme, Frassinelli and the Pickwick paperback brand
Martina Donati will join the Mondadori Group on September 1, 2023, as part of the team led by Stefano Peccatori, CEO of Sperling & Kupfer, Piemme, Frassinelli, Mondadori Electa, Rizzoli Illustrati, and President & CEO of Rizzoli International Publications New York. Donati will serve as Editorial Director of Italian and international fiction for Sperling & Kupfer, Piemme, Frassinelli and the Pickwick paperback brand.
«I am honoured and happy with this assignment because of the welcome and trust I have received from Mondadori Group management, and particularly Stefano Peccatori. The goal is undoubtedly to make the most of the formidable authors the various brands already have in their catalogue, and to seek out and acquire new talents. The new generation of readers is formed of a target audience of young and very young people, and the publisher is doing its best to intercept them. These are readers who have put books and reading back in the forefront of discussion, thanks to social media. Our task is to continue responding to their tastes and giving them more and more opportunities to explore the stimulating world of quality writing. We will devote our editorial offerings to them, in various areas of fiction, ranging from genre fiction to more literary fiction, particularly through the Frassinelli brand.»
Born in Florence in 1967, Donati holds a law degree from La Sapienza University in Rome and has worked in the world of publishing for more than twenty-five years. After serving as head of the press office and communications for a number of brands, including Fanucci, Arcana and Fazi Editore, where she handled such international successes as Melissa P and Twilight, she has now embraced the profession of editor.
She was Editorial Manager for Giunti, where she founded the YA and adult fiction department and published authors like Simona Sparaco, Sara Rattaro, and Lucinda Riley.
As Editorial Manager at Newton Compton, she has recently worked on scouting and launching Italian and foreign authors such as Angela Marsons, Robert Bryndza, and Elena Armas, and in conceiving the best-selling Medici series written by Matteo Strukul. She has also been involved in non-fiction and miscellaneous publications, taking a gamble on Mark Manson, author of the highly successful “The subtle art…”
In 2017 she introduced Felicia Kingsley, a very Italian writer who has now become one of the most successful authors on the Italian publishing scene.