Studenti.it

Studenti.it, the Mondadori Group brand, leader in the Italian educational sector with 4.3 million unique users per month (Source: Audiweb, March 2019), has recorded an excellent performance on both the site and on social networks during the period of the 2019 Maturità (Italy’s final high school exams).

Supporting students in their studies for more than 20 years, also this year Studenti.it ran non-stop coverage of the exams from 7 am to 8 pm, with real time updates, comments from tutors and experts and mock exams, as well as interviews with students outside schools before and after the written tests, and reaching an absolute record level of traffic. The Maturità Special on the site from 17 to 23 June was followed by 3.6 million unique users, +14% compared with the previous year, with 77% access from smartphones (Source: Google Analytics).

In the first week alone after its release,  the video of Maturandi, the anthem of the 2019 Maturità by Lorenzo Baglioni, an exclusive co-production with Studenti.it, recorded over 800,000 views across all social platforms and on the web site.

An authentic anthem for the students involved in the exams that the artist presented during an event entitled La notte dei maturandi, on Tuesday 18 June at the Mondadori Megastore in Piazza Duomo and in live  streaming on Facebook and YouTube. Some 340,000 people saw the live social coverage of the special talk show presented by Lorenzo Baglioni and the content creator Lea Cuccaroni, with very special guests, such as the influencer Ludovica Pagani, the face of TV’s Le Iene Matteo Viviani, the scientific YouTuber Adrian Fartade, the comedian Filippo Caccamo, the presenter Andrea Delogu, and Alessandro Sansone, the speaker from Radio 105, the media partner of the event, who shared anecdotes, suggestions and advice on the eve of the first written exam.

On the Facebook page, which has 482,000 fans, the Studenti.it team coordinated a group dedicated to the 2019 Maturità with 36,000 subscribers and where students could exchange ideas and useful information about the exams.

An all time record Maturità (the Italian high school exam) season for Studenti.it, the Mondadori Groiup brand that is a point of reference for Italian students. The site, which this year is celebrating its 20^th anniversary, chalked up its best ever traffic figures during the recently concluded period of written exams, confirming its leadership in the education segment.

In the 3-day period from the eve of the exams until the second written paper, Studenti.it recorded double-digit growth, during the live marathon from 19 to 21 June, reaching 2.3 million unique users; there was also a particularly significant boom in access from mobile devices, which in the same days accounted for 73% of the site’s total traffic (source: Google Analytics).

Also of significance was  triple-digit growth on Facebook. The “Maturità 2018” group, coordinated by the Studenti.it team, saw an authentic flood of registrations, reaching a total of 42,000 subscribers (+280% compared with 2017): exam candidates who up until the “night before the exams” continued to interact with each other looking for help and, in turn, offering their support to their peers. Overall, thanks to constant activity on the fan page, in the week of the written exams, Studenti.it content reached 2.4 million users, a figure that rises to 3.8 million when the data for the last month is taken into account. Also in this case an extraordinary performance compared with 2017, with increases of more than 250% (source: Facebook Insights).

So, an increasingly social and digital maturità, made possible also thanks to the quality of video content: in addition to live feeds with experts, psychologists and tutors in preparation for the exams, the big new feature this year was the involvement of webstars and youtubers such as Favij, Frank Matano, Sofia Viscardi and Salvatore Aranzulla, who talked about their experiences with the maturità through live specials on social media and popular video clips. In fact, during the last month, including the exam days, the Studenti.it platforms (Facebook, YouTube and the web site) recorded 4 million video views.

The 20^th June sees the start of the final high school diploma exams in Italy, commonly known as the “maturità”, and once again this year Studenti.it – the Mondadori Group brand leader in Education sector market with 4 million unique users per  month (source: Audiweb, January 2018) – is working with students to help them pass this important moment.

Studenti.it boasts 20 years of experience having been launched in 1998 as a pass-notes database to help students to exchange study materials: the site has grown alongside the Millennials and Generation Z, young people now aged between 10 and 20, who have never known a world without the internet and that are the core audience for the brand. Since the beginning, the site has seen its offer expand enormously, with the addition of content edited by researchers and university professors, a constant flow of news and information about the world of schools, dissertation summaries, exam tools and simulations and a range of other supporting materials, making a total of some 50,000 documents in the archive.

In a now consolidated tradition, also this year, in the days of the written exams (20, 21 and 25 June) Studenti.it will run non-stop live coverage of the maturità from 7am to 8pm: with real-time updates and comments from experts and tutors in different subjects who will provide assessments of the outlines proposed by the Miur, as well as developing simulations to be published at the end of each exam. On the field, the Studenti.it team will interview students outside the schools, before and after the exams, to gather immediate reactions and comments to be added to the flow of news on the site.

Listening to the views and needs of those directly affected is part of the constant efforts made by Studenti.it to get as close as possible to the maturità: for example, online surveys using questionnaires on the site and on social media have in recent months brought together the opinions of more than 52,000 students facing the maturità this year on various issues related to the exam (study techniques, the use of technology, progress assessments, managing nerves, “outlines”), surveys that have been picked up and reproduced by local and national newspapers, as well as on the radio and the web.

An important new feature this year was the involvement of popular webstars, such as Frank Matano, Favij, Sofia Viscardi and Salvatore Aranzulla, who took part in live interviews and video spots on Facebook with a reach that so far has totalled 1 million people: the participants shared news and anecdotes about their experiences of the maturità, along with useful advice and tips for getting through the exam and also dealing with what happens after the exam, when adult life really begins.

Also on Facebook, where the Studenti.it page has over 466,000 fans and continues to grow, a dedicated “Maturità 2018” group has recorded an authentic boom in subscriptions: 40,000 students (three times more than last year, the widest group about the exam in Italy). Through the group, moderated by the Studenti.it team, students can come into contact with each other in the search for tips about the exam, to let off steam in moments of difficulty but also to offer their own creative qualities and share know-how: what will come out in the Italian exam? How to prepare the perfect cover for your dissertation? What software to use? How to set out a conceptual map? How does the credits and bonus system work? Does anyone know the external examiners on my commission? These are just some of the topics that ring round schools across the country in a normal day of students preparing to face the maturità in 2018.

The seasonal peak of traffic is an opportunity for many companies and brands to communicate with a young audience in a qualitative context, also by integrating the site’s social platforms into advertising plans.