Tv Sorrisi Canzoni

Tv Sorrisi e Canzoni, the leading brand in the entertainment world, renews and expands its collaboration with Cornetto Battiti Live, the travelling festival organised by Radio Norba in the most beautiful plazas of Southern Italy.

Building on last year’s success and having followed Battiti’s performances “on the road” in May, Sorrisi now accompanies the event’s new big evenings of music and entertainment in the most beautiful cities of Apulia, with even more exclusive live content in the magazine and on social media.

After the three-day event in Molfetta on 21–23 June, Sorrisi will also be in the front row at the Battiti stage in Otranto on 6 and 7 July, when the tour closes. For the first time, Cornetto Battiti Live will also be broadcast on Channel 5 in the early evening, with five dates hosted by Ilary Blasi – the star of this week’s Sorrisi cover story – and Alvin. This will start on Monday, 8 July.

The new Glass Box

Among the new features in this edition is the exclusive Glass Box located in the heart of Battiti next to the main stage: a customised space where there’ll be live accesswith presenter Rebecca Staffelli to interviews and games and where the Sorrisi editorial staff will broadcast unmissable content on the brand’s website and Instagram channel.

A special Telegatto for Battiti

For Cornetto Battiti Live 2024, Tv Sorrisi e Canzoni has created a new edition of the Telegatto, the prestigious award given to the most important personalities in show business. Throughout the tour, Sorrisi will hand out the statuette in its Glass Box to numerous artists, including Annalisa and Il Volo, who received the award during the first stop in Molfetta.

Vote for the summer hit

Finally, this year the Sorrisi audience will also be able to get involved with Battiti by crowning this year’s summer hit. Audiences can vote for their favourite song by visiting sorrisi.com. The winning entry will be awarded a special Telegatto.

TV Sorrisi e Canzoni is the leading brand for TV and entertainment fans, reaching a total monthly audience of 2.6 million readers (source: Audipress 2024/I), 3.4 million users (source Audiweb Media, March/April 2024) and over 1.1 million fans (source: Social Insights for IG, FB, Twitter, YouTube), thanks to a multi-channel system comprising the magazine, the website, the socials, and the events and side products.

Yesterday, on the final day of the Salone del Mobile, Emma, one of the Italian public’s best-loved artists, was honoured with the entertainment world’s coveted award, the Telegatto.

Tv Sorrisi e Canzoni ‘s iconic statuette was presented by the magazine’s editor-in-chief, Aldo Vitali: “Emma deserves the lifetime achievement award for her outstanding career on the Italian music scene. Through her powerful and passionate voice, she has tackled deep themes and universal emotions with courage and authenticity and has demonstrated a constant artistic evolution, always conveying a strong message of authenticity and determination. Emma is an icon of Italian music and an example of dedication, passion and talent”.

The singer-songwriter performed in a special showcase for the audience in the Aula Magna of the University of Milan – as part of the INTERNI CROSS VISION exhibition-event, open to the public until 28 April – with some of her songs – Iniziamo dalla fine, Amore Cane and Mezzo Mondo – from her new album, Souvenir, as well as the Sanremo hit, Apnea.

Peanuts 3D Collection, the must-have collection of the famous characters from the world of Peanuts, the historic comic strip published in the United States in 1950 starring Snoopy and Charlie Brown, launched on newsstands last December 2023 with Tv Sorrisi e Canzoni, wins in the Best Licensed Kiosk Product category in the Bologna Licensing Awards 2024, a prestigious award now in its 7^th edition.

The must-have collection of 30 3D figurines, which faithfully reproduce characters from the historic comic book, won a special award. The award is an integral part of the 17^th Bologna Licensing Trade Fair/Kids (BLTF/K), the only fair dedicated to children’s, teen and young adult brands, which will take place from 8 to 11 April as part of the 61^st Bologna Children’s Book Fair (BCBF).

This year, the Bologna Licensing Awards 2024 has 13 categories in total, including two new ones – Best Sustainable Licensing Project and Best New Licensing Stars – and attracted no less than 182 entries from various European countries and other parts of the world, like the UK, the USA, Colombia and China. Five renowned international judges gathered in Bologna’s Salaborsa library to select the winners: Peanuts 3D Collection won first prize in the Best Licensed Kiosk Product category.

The Peanuts collection was created by Mondadori Media’s Joint Sales division, with the help of supplier Pea, a company that produces games, collectables, projects and innovative long-lasting products, both physical and digital, and WildBrain CPLG, a leading global brand, entertainment and sports licensing agency with offices in the UK, Europe, India, the Middle East, the US and Asia-Pacific.

An exceptional festival for Tv Sorrisi e Canzoni. The Mondadori Group’s brand, a point of reference in the world of entertainment and Italy’s leading weekly in terms of circulation and readership with over 2.6 million monthly readers, obtained an extraordinary success following the numerous initiatives and content dedicated to the Italian Song Festival, reaching sensational numbers on all channels.

OUTSTANDING NUMBERS FOR VISITS AND VIEWS ON THE WEBSITE AND REGISTRATIONS TO FANTASANREMO

As in the previous years, Sorrisi.com offered a preview of song lyrics, artists’ setlists, audience data and a detailed account of the evenings with the most representative images of this edition, and it totalled over 12 million visits to the site (+33% compared to 2023) and almost 19 million page views (+27% compared to 2023). In addition, the official FantaSanremo Sorrisi league – one of this year’s many novelties – registered almost 60,000 entries in just 15 days.

THE COUPLE ALDO VITALI AND GIULIA SALEMI MAKE FOLLOWERS GO CRAZY ON THE BRAND’S SOCIAL CHANNELS

Director Aldo Vitali’s decision to have an exceptional social co-host like Giulia Salemi turned out to be a winning move.

The undisputed protagonist for viewers was, in fact, the Instagram account of Sorrisi which, in just 30 days from the cover shoot to the content produced from 4 to 11 February reached over 8 million video views and almost 15 million people (+131% compared to the same period in 2023), with an average engagement increase of 21% and even 48% more comments than in 2023. In the Sanremo week alone, more than 450 original contents were produced including videos, live stories and live streaming with a schedule full of special events.

In addition to the already established formats such as La colazione and L’aperitivo con il direttore, the format with Giulia Salemi Ce l’ho, mi manca! was launched, which, on the brand’s Instagram channel, together with the pre-Festival interviews, reached more than 6 million views. Another successful experiment turned out to be the Ti ho fatto capitano format on Giulia Salemi’s Tik Tok platform, which has totalled over 26 million views to date.

THE EXCLUSIVE DOUBLE COVER IS BACK

Great success for Tv Sorrisi e Canzoni also at newsstands, with coverage of over 1.5 million copies for the three issues dedicated to the Festival. The third and final issue, available from 11 February, features the peculiar “double cover” with the eagerly awaited photograph of winner Angelina Mango and the two finalists Geolier and Annalisa, taken in the editorial office immediately after the announcement. Inside the issue, almost 50 pages of Sanremo special with the reportage of the week: from the Opening Party, attended by more than 400 guests, to the personalities welcomed in the editorial office, from behind the scenes of Sorrisi to the backstage directly from the Ariston.

We thank Caffè Motta, Divani&Divani by Natuzzi and Calligaris, INSTAX by Fujifilm, Koelliker Group – Mitsubishi, Profumiamo Profumiamo, Vitality’s and Witor’s: the customer partners involved by Piemme, the exclusive distributor of Sorrisi and Mondadori Media magazines.

Here is the video of Sorrisi week in Sanremo.

TV Sorrisi e Canzoni is the leading brand for TV and entertainment fans, reaching a total monthly audience of 2.656 million readers (source Audicom – Audipress system 2023/II), 3.1 million users (source Audicom, November 2023) and over1 million fans (source social insights IG, FB, Twitter, YouTube), thanks to a multi-channel system comprising the magazine, the website, the socials, and the events and side products.

It was a great success for the super-exclusive party held by TV Sorrisi e Canzoni on Sunday 4 February. As per tradition, it kicked off the most eagerly awaited week in the world of Italian music and television, together with the artists and cast of the Sanremo Festival.

Celebrating with Sorrisi was a range of more than 400 guests for a great event of music, entertainment and emotions. This year, the event took place in a prestigious location: Villa Emma, inside Miramare The Palace Hotel, which will host Sorrisi for the entire week of Sanremo.

The guests necessarily included the singers competing at the Festival: Alessandra Amoroso, Alfa, Angelina Mango, Annalisa, Big Mama, bnkr44, Clara, Dargen D’Amico, Diodato, Emma, Fiorella Mannoia, Fred De Palma, Gazzelle, Geolier, Ghali, Il Tre, Il Volo, Irama, La Sad, Mahmood, Maninni, Mister Rain, Negramaro, Renga and Nek, Ricchi e Poveri, Rose Villain, Santi Francesi and The Kolors.

Together with director Aldo Vitali, special host Giulia Salemi — a much-loved social media influencer with a community of nearly 2 million Instagram followers — presented the schedule for the Sanremo week, from the breakfasts, with interviews with the artists Geolier, Annalisa, Alessandra Amoroso, Emma and Angelina Mango, up to the eagerly awaited Aperitivo event, which will see her chatting with guests and competing singers such as Clara, la Sad, The Kolors, Il volo and Negramaro.

A unique moment preceded the Party: the presentation of the Telegatto — the most beloved Italian award in entertainment — to Amadeus, now at his fifth consecutive — and successful — time presenting the Festival della Canzone Italiana and one of the undisputed stars of the event in recent years. The award was presented at Villa Emma upon the inauguration of the new location, where Amadeus and the director kicked off the exclusive party with a ribbon-cutting ceremony.

The Opening Party was full of emotions and featured an exclusive musical performance by Italian singer-songwriter Levante, followed by a DJ set organised by MTV Music Italia.

At the party, guests could also immerse themselves in the magic of 30 works created using artificial intelligence, each a masterpiece that visually interpreted the lyrics of the songs in the competition. This unique content anticipates other surprises by TV Sorrisi e Canzoni on its view of AI applied to lyrics and images, with the valuable collaboration of Eddy Anselmi, a pop music and custom historian, journalist, TV writer and radio host.

The evening was attended by client partners involved by Piemme: Caffè Motta, Divani&Divani by Natuzzi and Calligaris, INSTAX by Fujifilm, Koelliker Group – Mitsubishi, Profumiamo Profumiamo, Vitality’s and Witor’s. As the exclusive dealer of Sorrisi and Mondadori Media magazines, Piemme participated in developing their partnership projects, contributing to further enhancing the experience and impact of the exclusive TV Sorrisi e Canzoni party. Through its advertising expertise and ability to create strategic synergies, Piemme played a key role in enriching the event with targeted communication and marketing initiatives, thus amplifying the value of the brands and offering guests an even more engaging and memorable experience. A customised communication pathway was developed for each client, organised around storytelling and brand integration, to preside over the most popular and best-loved music event in Italy.

Click for the video and photos (credits: Alessandro Zambianchi and Iwan Palombi) at the Opening Party of TV Sorrisi e Canzoni at Sanremo.

Click here to see the presentation of Telegatto to Amadeus.

TV Sorrisi e Canzoni is the leading brand for TV and entertainment fans, reaching a total monthly audience of 2.6 billion readers (source: Audicom, Audipress system 2023/II), 3.1 million users (source: Audicom, November 2023) and over 1 million fans (source: social insights IG, FB, Twitter, YouTube) through a multi-channel system consisting of the magazine, website, social networks and events, and related products.

During the exclusive evening Live Vision – the Future of Brands, the media showcase organised at the Spazio Gessi in Via Manzoni in Milan by Mondadori Media Area Magazine and Piemme Media Platform, Mondadori Media’s exclusive retailer, the directors presented the values and future strategies of the publishing brands in an innovative way, answering questions posed by the talents of the TAAG! interacting with a special middleman: artificial intelligence.

Carlo Mandelli, Director of the Mondadori Media Area Magazine, said: “Piemme is the ideal partner for enhancing some of our brands, due to its important network of investors in strategic sectors. The collaboration, which started a year ago with TV Sorrisi e Canzoni and Chi, and more recently with the Focus system, is generating excellent results. For the future, thanks also to this collaboration, we plan to continue pursuing a multimedia strategy, offering exclusive content on all platforms, from magazines to digital, from events to talent”.

Walter Bonanno, Director of Piemme S.p.A., stated: “Our corporate strategy is focused on the development of advertising and storytelling, and I would like to emphasise the strategic role of the partnership with Mondadori Media in enhancing the publishing brands. Looking to the future, we reaffirm our commitment to a multimedia strategy that integrates all available platforms in a comprehensive and effective way. We will continue to invest in creating exclusive, high-quality projects, while keeping a close eye on emerging trends and the needs of our audience. We also want these initiatives to not only inform and entertain, but to inspire and stimulate critical thinking among readers and users. So, we’re excited to continue our collaboration with Mondadori Media and to work together to build a successful future”.

Here is what we can expect in terms of future brand strategies.

FOCUS

Science populariser Marco Martinelli interviews Raffaele Leone, editor of Focus, Focus Storia and Focus Live.

The Focus brand, founded around the principle of spreading science so that it’s accessible to everyone, and not just enthusiasts, has always been committed to making science current and relevant in various areas of everyday life, reaching a generalist audience through its platform.
Focus will continue to focus on its multi-channel strategy, which includes a magazine, website, social media, videos, talks, podcasts, a TV channel, an academy for students interested in science journalism, and a science outreach festival. Emphasis will also be placed on training, especially for students and teachers, and in-depth study of areas such as sustainability, green energy, mobility, robotics, artificial intelligence, health, and many other topical issues.
Focus intends to maintain its position as a leader in science popularisation, increasing its reach and positively influencing the general public’s understanding of science, thanks to teamwork involving the entire editorial staff and talent involved.

FOCUS JUNIOR

Science populariser Marco Martinelli interviews Sarah Pozzoli, Director of Focus Junior, Focus Wild and Focus Pico.

The values of Focus Junior are centred on an educational approach that stimulates curiosity and critical thinking in children, with a strong focus on STEM subjects – environment, sustainability, art and history.
The goal for Focus Junior is to remain at the forefront of children’s education and information, adapting to the changing needs and interests of the new generation. Thus, the strategy envisages strengthened collaboration with schools and companies to promote innovative educational projects; expanded digital and interactive content to better engage children in the technological age; a focus on topics such as climate change, fake news and science journalism to educate children to become informed and aware citizens; and the development of new initiatives and workshops that encourage hands-on, experiential learning.

TV E SORRISI

TV host and influencer Giulia Salemi interviews Aldo Vitali, TV Sorrisi e Canzoni Director.

Thanks to its authority, recognisability, credibility and clarity, TV Sorrisi e Canzoni has been a leader in the world of entertainment, television and show business for over 70 years. The management of TV Sorrisi e Canzoni stands out for its ability to provide exclusive previews, in-depth interviews and a broad spectrum of content ranging from TV to music, from cinema to streaming, as well as integrating topics such as travel, food, mobility and current affairs.
For the future, the strategy will focus on innovation and adaptation to new trends in media and entertainment, including through collaboration with talent. There will be an increased focus on interactivity and personalisation, thus responding to the needs of an audience seeking tailor-made and technologically integrated entertainment experiences. However, TV Sorrisi e Canzoni will continue to direct the tastes and preferences of the Italian public, continuing to provide rich and varied content and remaining an authoritative standard in the sector.

CHI

Host and performer Pierpaolo Pretelli interview Massimo Borgnis, director of Chi.

Founded on values like engagement and interaction, with a strong commitment to social media and innovative formats such as ‘CASA CHI’, the Chi brand stands out for its credibility and authenticity, offering real stories and exclusive scoops. Chi also explains trends and lifestyles, influencing consumption and becoming not only a cultural standard, but an entertainment one, too. Chi differs from traditional gossip magazines in several respects, relying on a special, trusted relationship with celebrities and offering exclusive interviews and insights into their lives, projects and passions.
The brand will continue to go beyond just gossip, offering an in-depth and respectful account of public figures and offer a wider range of content, focusing on fashion, beauty, lifestyle, travel, cooking and wellness.

The evening closed with a DJ set by Federico Chimirri, DJ, chef and influencer.

Mondadori Media is Italy’s leading multimedia publisher, with a distinctive positioning and audience on the publishing market. The Mondadori Group’s social multimedia company caters to the passions of the Italian people through its brands – food, beauty, fashion, health and wellness , science and tech – and reaches more than 27.5 million unique users every month (source: Audicom November 2023) and more than 100 million fans (source: Comscore Shareablee + Pinterest Insight December 2023).

Piemme has six of the most important newspapers (Il Messaggero, Il Mattino, Il Gazzettino, Corriere Adriatico, Nuovo Quotidiano di Puglia and Leggo), websites (online platforms for the respective newspapers and licensed third-party sites: Aranzulla.it, Centro Meteo Italiano, Funweek.it), magazines (Molto, Mondadori Media, Mondadori Scienza, Periodici San Paolo), TV (Telenova), Piemme designs projects tailored to customers’ settings, producing multimedia campaigns that synergistically integrate print and digital, radio and TV. Piemme also manages local advertising on Radio Subasio and RCS media in its reference areas.

Tv Sorrisi e Canzoni, the leading brand in the entertainment world, like every year, will take its audience through the most exciting moments of the 74th edition of the Sanremo Festival, hosted for the fifth year running by Amadeus.

Once again this year, as per tradition, the leading entertainment brand – with an audience of over 2.6 million readers and 3,1 million users per month – will open the week of Sanremo Sunday, 4 February with an exclusive Opening Party and will follow the event day by day with unmissable interviews, dedicated content and exclusive behind-the-scene features that will be published in the magazine, on the website and on the brand’s Instagram channel.

Aldo Vitali, editor of Tv Sorrisi e Canzoni, said: “This year we’re staying faithful to the tradition of returning to Sanremo by relocating part of our editorial staff that will report on the Festival minute by minute, but with many clear changes. This is because Sorrisi has always been in step with the times. For example, we changed the location of our headquarters to a multifunctional location that will allow us to hold parties, meetings, interviews, breakfasts and drinks with the stars and activities with our sponsors. We have also strengthened our social and digital team to be continuously in direct (and always loving) connection with our readers and followers”.

WHAT’S NEW IN THIS EDITION

A new location

For the first time ever it will be Villa Emma, at Miramare The Palace Hotel, that will host the editorial staff of Sorrisi, which, for the occasion, will move to Sanremo to follow the festival live. Villa Emma will be the brand’s headquarters and the venue for interviews with all the competing artists and the many guests and personalities from show business, as well as for photo shoots to create unedited content that will supply the brand’s digital pages and specials.

A rich programme schedule and special host Giulia Salemi

A rich schedule of activities, starting in the early morning with a special breakfast with the magazine’s editor-in-chief, Aldo Vitali, who will chat over coffee every day, starting on Monday with Giulia Salemi, followed by the artists in the competition: then Geolier on Tuesday, Annalisa on Wednesday, Alessandra Amoroso on Thursday, Emma on Friday and Angelina Mango on Saturday. Also returning is the eagerly awaited event in the evening slot, Aperitivo con il direttore, which this year will see Aldo Vitali accompanied by Giulia Salemi, the host and influencer with over 2 million followers on her social networks. Together they will interview singers on the level of Negramaro, The Kolors, Il Volo, Clara, and many others. Giulia Salemi, an exceptional host for the Millennial point of view, is at Aldo’s side for the first time to provide the audience with fun moments with the Sanremo artists and guests and is the second new feature of this edition.

A Sorrisi league for FantaSanremo

Sorrisi has cemented itself as a benchmark for fans of the music scene. In order to actively involve its audience in the long-awaited singing contest, the trendsetter brand opened its own league of FantaSanremo, inviting fans to participate with the editorial staff in the game that has sprung up spontaneously around the Festival.

THE FESTIVAL STORY BY THE STRENGTH OF THE BRAND

Sorrisi special issues

In keeping with tradition Tv Sorrisi e Canzoni will dedicate three special issues to the Sanremo Festival, with an exclusive total print run of 1.5 million copies. The first issue, on newsstands from 30 January, with a cover featuring the iconic shot of all the competing singers together with the host and artistic director of the Festival, Amadeus, will contain a preview of all the song lyrics inside. On Tuesday, 6 February, to coincide with the opening night, the second issue will be on newsstands with a cover dedicated to Amadeus together with the co-hosts. Finally, on 11 February, the magazine will come out with a double cover, one of which will be dedicated to the Festival winner, shot on Saturday night in the editorial office immediately after the announcement, with an exclusive report on the Festival.

The website and social media coverage

The Sorrisi brand will also begin to play a larger and larger leading role in digital channels. The website Sorrisi.com will be dedicated entirely to Sanremo for the whole Festival week: all the song lyrics, many in-depth reports, transcripts, playlists and reports of the evenings, exclusive news, interviews and many other surprises will be available here. The media coverage will also be complemented by the Instagram account, where Sorrisi will offer a unique schedule of events so as not to miss anything from the week’s most important music events: interviews, backstage content, pictures and exclusive content.

This year many brands have decided to join Sorrisi during the activities that will take place during the week at its headquarters. We would like to thank: Caffè Motta, which will provide the editorial staff and guests with relaxing moments for the entire duration of the Festival; Divani&Divani by Natuzzi and Calligaris, which will furnish Villa Emma with designer sofas, armchairs, chairs and tables and the exclusive glassbox; INSTAX by Fujifilm, which will create a photo wall to tell the story of the Festival through snapshots taken during the week; the Koelliker Group, Mitsubishi’s sole importer in Italy, for the Eclipse Cross PHEV done up in the Sorrisi colours, which will whizz around the city to accompany the editorial staff to many important events; Profumiamo Profumiamo, which will fill the villa’s rooms with selected fragrances; Vitality’s, whose products and hairdressers will prepare the guests of the editorial staff for interviews; Witor’s, the Italian chocolatier since 1959, which will offer sweet moments to the working editorial staff and their guests with its pralines from morning to evening.

TV Sorrisi e Canzoni is the leading brand for TV and entertainment fans, reaching a total monthly audience of 2.656 million readers (source Audicom – Audipress system 2023/II), 3.1 million users (source Audicom, November 2023) and over 1 million fans (source social insights IG, FB, Twitter, YouTube), thanks to a multi-channel system comprising the magazine, the website, the socials, and the events and side products.

Tv Sorrisi e Canzoni, the entertainment world’s landmark brand, has awarded Antonio Ricci, the inventor of the Tapiro (a small golden tapir statue awarded to politicians and celebrities satirised by the show), with the Telegatto.

The entertainment world’s most coveted award was presented to the creator of Striscia la Notizia’s editor-in-chief, Aldo Vitali, during the show’s 35th anniversary: “We’re very happy to celebrate our friends at Striscia on this special anniversary with a Telegatto that adds to Antonio Ricci’s already rich and well-deserved collection. He’s a real TV star”, said Vitali while presenting the award.

The statuette was presented to the creator of Channel 5 satirical news program in Striscia’s Mediaset studios in Cologno Monzese, where the program’s museum is also located, which contains a great deal of memorabilia and documents, the collection of special Tapirs, and, on the walls, the lawsuits (all settled without damages) he has received over the past 35 years.

Photos of the award ceremony can be found not only on the brand’s social media pages and their website, sorrisi.com, but in the magazine on newsstands from Tuesday, 7 November, with a cover dedicated to Antonio Ricci and a long interview with Striscia’s creator, in which he recounts the long, extraordinary history of one of Italian television’s most watched and loved programs.

Tv Sorrisi e Canzoni, the leading brand in the world of entertainment, will take part as a Media Partner in this year’s Diversity Media Awards, the Oscars of Inclusion, created and promoted by the  Fondazione Diversity.

The Awards – which will take place this evening in Milan at the Teatro Lirico Giorgio Gaber – will be awarded to the figures and media content that have contributed to an empowering representation of diversity in the areas of gender and gender identity, sexual and affectional orientation, physical appearance, ethnicity, age and disability.

Sorrisi will take part in the forefront of the various stages of the event with content and analyses on the magazine, on social networks and online to share the stars of the numerous categories in the competition with its community of readers, users and followers, including: Best Italian Film, Best Italian TV Series, Best Foreign TV Series, Best TV Program, Best Radio Program, Best Podcast, Character of the Year, Creator of the Year, Best Digital Product, Best Kids Series, Press Awards and Best Newscast.

At the start of the evening TV Sorrisi e Canzoni will also be on the D-Rainbow carpet of the Diversity Media Awards to deliver the Telegatto award to Francesca Vecchioni. The founder and president of the Fondazione Diversity will receive the coveted statuette – which Sorrisi assigns to public figures who have stood out the most in the field of contemporary entertainment, from TV to sports, from music to cinema – for “dedication and concrete actions with a major social impact, aimed at promoting the dissemination of an ever-growing inclusive culture within the world of entertainment”, said the Director of the magazine Aldo Vitali.

A summer filled with emotions, music and entertainment with Tv Sorrisi e Canzoni at Radio Norba Cornetto Battiti Live 2023: the leading brand of the world of entertainment will, for the first time, accompany the concert tour organised by Radio Norba as media partner around the most suggestive squares of Southern Italy.

Battiti Square, an experiential village open to all near the main stage and where the public will be able to get into Battiti Live’s groove and fully experience the event, is this year’s great novelty, which was made possible thanks to Radio Norba’s mobile station and to an area devoted to youngest with food trucks and the Talk with Tv Sorrisi e Canzoni space.

During the stop-overs in Bari (June 23, 24 and 25) and Gallipoli (July 7, 8 and 9), an exclusive stage, on which Tv Sorrisi e Canzoni will organise a very extensive schedule of meetings and encounters open to the public, will be set up within the 2023 Battiti Square village to experience the concerts and backstage of Radio Norba Cornetto Battiti Live firsthand, and to develop magazine, website and social media contents.

“I’m very happy because this partnership between Battiti Live and Tv Sorrisi e Canzoni is truly special: it’s good for the public, who will discover many interesting events, in addition to allowing Battiti and Sorrisi to meet their readers in person and to establish a direct relationship with their all time followers. I thank Marco Montrone for his vision, which led to the creation of unmissable appointments together with Sorrisi for the Battiti Square of Bari and Gallipoli,” stated Aldo Vitali, Managing Director of Tv Sorrisi e Canzoni.

“Tv Sorrisi e Canzoni is the iconic magazine of the entertainment and music scene, as well as the most influential Italian radio and television programme. We consider this prestigious relationship as another milestone of our story, as another “label” as they say in the world of music,” continues Marco Montrone, Chairman of Radio Norba. “The exclusive contents will be developed by Sorrisi to offer an unmissable occasion to the public and to further allow us to see the show from another and totally new perspective. A heartfelt thank you to the Managing Director, Vitali, and his entire editorial staff, and welcome to the heart of music.”

TV Sorrisi e Canzoni’s Talk area

Sorrisi‘s vast programme of encounters will proceed throughout the entire day to entertain the public with exclusive and unmissable contents. Sorrisi‘s interviews and some of the most successful artists of the Italian music scene, such as Wax and Levante, Clara and Fred De Palma, Achille Lauro, Mr Rain and Annalisa, are among the most awaited appointments.

The youngest will also be able to meet their favourite talents, thanks to the partnership with Webboh, the first digital community devoted to Generation Z. The GenZ idol Charlotte M, singer Ascanio, creator Sofia Crisafulli and Apulian comedian Glenda Resta will be among the many creators present. Finally, presentations and book signings with many authors of the publishing houses of the Mondadori Group will also be organised.

Tv Sorrisi e Canzoni’s story on Radio Norba Cornetto Battiti Live can be followed minute by minute by all music lovers and its loyal community – consisting of 2.4 million readers (source: Audicom 2023/I), 2.4 million monthly users (source: Audiweb April 2023) and 1 million followers (source: internal processing based on Comscore data, May 2023) – on the brand’s social channels and website sorrisi.com.